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Analyse and evaluate
Arcadia Group and Indian apparel Industry and market

By
Saran Tammikasakul

Prepared For:
Peter Erdelyi
Dr. Lukman Aroean
Dr. Ke Rong
Unit: Managing Relationships and Networks
Msc International Business Management February 2012
The Business School, Bournemouth University
Introduction
Arcadia Group Limited is a British company that owns nine of high street’s clothing brands. With over a century experience in the business, the group has over 2,500 stores in the UK, concessions in many UK department stores, and a number of territories in other countries (Arcadia Group 2012).
India is one of interesting countries to invest for the last two decades because of a strong domestic demand and a growing middle class, a young population and a high return on investment (InvestIndia 2012).
This report is divided into three parts. The first part is analysis and evaluation Arcadia’s resource base, networks and relationships. Second, the report will be clarified about Indian apparel market and industry. The last part is conclusion based on analysis and evaluation.

Arcadia’s resource base networks and relationships
1. Arcadia’s resource base, including both tangible and intangible resources
Arcadia group employs and develops their resources through their activities and processes, which are either tangible or intangible and obtained externally from suppliers or internally generated (Stonehouse 2004).
Tangible resources
● Physical resources
Arcadia group have owned clothing retailers over 2,500 stores in the UK. They also have over 500 territories in over 30 countries through franchise operations (Arcadia Group 2011). Manufacturing base is located in East Asia. However, the company aims to establish production plant in the UK in the future (Euromonitor 2011).
● Technological resources
All of Arcadia group’s stores provide online shopping and some stores gain higher sale revenue via online commercial than others. In addition,


References: * Arcadia Group, 2011. Arcadia Responsibility Report 2011 New. Available from: http://www.arcadiagroup.co.uk/fashion-footprint/downloads [Accessed 12 March 2012]. * Arcadia Group, 2011. Evans. Available from: http://www.arcadiagroup.co.uk/about-us/our-brands/evans [Accessed 12 March 2012]. * Arcadia Group, 2011. Fashion Retail Academy. Available from: http://www.arcadiagroup.co.uk/careers/our-network [Accessed 15 March 2012]. * Arcadia Group, 2011. Group Operations. Available from: http://www.arcadiagroup.co.uk/about-us/group-operations [Accessed 12 March 2012]. * Buttle, F., 2008. Customer relationship management. 2nd Edition. Oxford: Butterworth-Heinemann. * Datamonitor, 2012. Womenswear Retailing in the UK : Verdict Market Report. Available from: http://360.datamonitor.com/Product?pid=CM00094-016 [Accessed 13 March 2012]. * Euromonitor, 2005. India: Growth Market for the Future. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 17 March 2012]. * Euromonitor, 2010. All eyes on India for clothing and footwear retailers. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Apparel in India. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Apparel in India : Statistics. Available from: http://www.portal.euromonitor.com/Portal/Pages/Statistics/Statistics.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Arcadia Group Ltd in Apparel (United Kingdom). Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 12 March 2012]. * Fashionproducts, 2006. Fashion Apparel Industry Overview. Available from: http://www.fashionproducts.com/fashion-apparel-overview.html [Accessed 16 March 2012]. * Fill, C. and Fill, K., 2005. Business-to –Business marketing: relationships, systems and communications. Harlow: Financial Times Prentice Hall. * Findarticles, 2006. Arcadia Group Ltd Awards IBM Five-Year e-Commerce Contract. Available from: http://findarticles.com/p/articles/mi_pwwi/is_200603/ai_n16098734/?tag=content;col1 [Accessed 14 March 2012]. * Geert Hofstede, 2011. Geert Hofstede Cultural Dimension 2011. Avaiable from: http://geert-hofstede.com/india.html [Accessed 17 March 2012]. * Geert Hofstede, 2011. Geert Hofstede National Cultural Dimensions 2011. Avaiable from: http://geert-hofstede.com/dimensions.html [Accessed 17 March 2012]. * IBM, 2005. Arcadia Group consolidates core systems to IBM ^ i5, for enhanced performance and reduced cost. Available from: ftp://ftp.software.ibm.com/common/ssi/pm/ab/n/isc00949gben/ISC00949GBEN.PDF [Accessed 14 March 2012]. * Information Builders, 2008. Customer Profile. USA: Information Builders. Available from: http://www.informationbuilders.co.uk/applications/pdf/Arcadia_CS.pdf [Accessed 14 March 2012]. * Investindia, 2012. Advantage India. Available from: http://www.investindia.gov.in/ [Accessed 18 March 2012]. * Khurana, P., Pahwa, M., Bansal, A., Dhingra, R. and Sharma, A., 2008. Indian Garment Industry. Available from: http://finishingschool.pbworks.com/w/file/fetch/11233321/INDIAN%20GARMENT%20INDUSTRY.pdf [Accessed 16 March 2012]. * Kwintessential, 2011. India-Language, Culture, Customs and Etiquette. Available from: http://www.kwintessential.co.uk/resources/global-etiquette/india-country-profile.html [Accessed 17 March 2012]. * Lee, K. and Carter, S., 2005. Global marketing management: changes, challenges and new strategies. New York: Oxford University Press. * Slack, N., Chambers, S. and Johnston, R., 2007. Operations Management. 5th Edition. Harlow: Financial Times Prentice Hall.
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