REPORT
FROM: Mary Mary
TO: Helen Benton
Organization: Atokowa
Date: 9th May 2012
Table of Contents 1. Introduction 2. Analysis 3. 4’typology 4. Input-processing 5. Output model 6. Decision making level 7. Process mapping 8. Pareto Analysis 9. Soft systems methodology 10. Rich picture 11. Root definition 12. CATWOE 13. Conclusion 14. Recommendation
Introduction
Atokowa Advantage is company which sells stationery and office supplies to businesses and other organisation. They also have own retail outlets, offer delivery of its product directly to customers. Atokowa Advantage makes customised printing for its suppliers. Company is based in Australia, and was founded in 1964 by Lachlan Atokowa. Company grew really fast, and now is well-known high quality printing company. In 1980 Atokowa was renamed to Atokowa Office supplies, few years later Lachlan decided to retire and his son Jonathan took over company. Currently company hierarchy is three level and more details will be show below:
Fig.1 Atokowa hierarchy levels.
This report will explain situation of the Atokowa Advantage Company from operations point of view, analyse challenges and possible way of changing and improving them. “Operations are the activities that are primarily concerned with making an organisation’s products” (Waters, 2002, p. 4). Atokowa Advantage customers are mainly two types: individual consumer and the business customer. A B2B sale is majority of their sales revenue. Business customers are the most profitable source for Atokowa. In first part of report I will analyse operations and systems using variety of models it will also help to find issues which should be managed by the company in order to improve its operations and systems. In second section I will use Soft System methodology (SSM), which is organized process
References: 1. Chaffey, D. 2009. E-Business and E-Commerce Management. 4th ed. London: Financial Times Prentice Hall 2. Checkland, P. and Poulter, J., 2006. Learning for Action: a short definitive account of soft systems methodology and its use for practitioners, teachers and students, Chichester: John Wiley. 3. Slack, N., Brandon-Jones, A. and Johnston, R., 2011. Essentials of Operations Management. Harlow: Pearson Education Limited. 4. Slack, N., Chambers, S. and Johnston, R., 2010. Operations Management, 6th Ed. Harlow: Pearson Education Limited 5. Waters, D., 2002.Operations Management; Producing Goods and Services, 2nd Ed. Harlow: Pearson Education Limited. 6. Laudon, K.C. and Laudon, J.P., 2012. Management Information Systems. Managing the digital firm. 12th Ed. Harlow: Pearson Education Limited. 7. Benton H., seminar notes,2012 8. Askegaard, S., Bamossy, G., Hogg, M., Solomon, M., 2010. Consumer Behavior – A European Perspective. 4th edition. Harlow: Pearson Education Limited. 9. Prof. Liviu Moldovan, nd, Integrated management systems,[online] available at:https://docs.google.com/viewer?a=v&q=cache:Njz6eFyYvK0J:portal.clic.bham.ac.uk/minse/Shared%2520Documents/INTEGRATED_MANAG%255B1%255D._SYSTEMS_Lecture_1_fn.ppt+&hl=en&gl=uk&pid=bl&srcid=ADGEESiexYtkpJEHijgty-oBomKULCqrI-7BeHRUfjTwXoRPqqT4eFTFMhOwnTYX1glDaCOnYg7G8f-_wzPxzAEAILO5zIyGi8jWIGcW_e_li6RrQgIKwa0wvPHSHE02hT3eqzHf749L&sig=AHIEtbSi5ZmXRmp18w5H6PCOGKZP9_64NQ&pli=1 , access date:01/05/2009