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TH|RD EDiTiON
GAINING AND SUSTAINING COMPETITIVE ADVANTAGE
Jay B. Barney
The Ohio State University
Upper Saddle River, NJ 07458
Library of Congress Cataloging-in-Publication Data Barney, Jay B. Gaining and sustaining competitive advantage / Jay B. Barney.-- 3rd ed.
p. cm
Includes bibliographical references and index. ISBN 0-13-147094-9 1. Industrial management. 2. Strategic planning. 3. Competition. I. Title. HD31.B27 2007 658.4--dc22 Senior Acquisitions Editor: Michael Ablassmeir VP/Editorial Director: Jeff Shelstad Product Development Manager: Ashley Santora Assistant Editor: Keri Molinari Marketing Manager: Anne Howard Marketing Assistant: Susan Osterlitz Associate Director, Production Editorial: Judy Leale Managing Editor: Renata Butera Production Editor: Kelly Warsak Pernfissions Coordinator: Charles Morris Associate Director, Manufacturing: Vinnie Scelta Manufacturing Bnyer: Michelle Klein 2006030155 Desig~ffComposition Manager: Christy Mahon Cover Desigu: Bruce Kenselaar Cover Photo: Getty Images Illustration (Interior): Techbooks Manager, Cover Visual Research & Per~nissions: Karen Sanatar Composition: Techbooks Frill-Service Project Management: Penny Walker/Techbooks Printer/Binder: R.R.D. & Sons Company Cover printer: Phoenix Color Corp. Typeface : 10/12 Times Ten Roman
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