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Mission Statement

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Mission Statement
CHAPTER 2
The Business Mission

True/False

Introduction

1. In the front of annual reports is where vision and mission statements can often be found.

Ans: T Page: 56

What Do We Want To Become?

2. The foundation for development of a comprehensive mission statement is provided by a clear vision.

Ans: T Page: 56

3. The mission statement should be short, preferably one sentence.

Ans: F Page: 56

4. If an organization chooses to have both a mission and a vision, the mission statement should be established first, as mission identifies where we are and vision would indicate where we want to go.

Ans: F Page: 56

What Is Our Business?

5. An increasing number of organizations are developing formal mission statements.

Ans: T Page: 59

6. A declaration of an organization’s “reason for being” is the mission statement.

Ans: T Page: 59

7. A statement of corporate beliefs is synonymous with the term mission statement.

Ans: T Page: 59

8. Carefully prepared statements of vision and mission are widely recognized as the first step in strategic management.

Ans: T Page: 59

9. A mission statement, sometimes called a creed statement, can be defined as an “enduring statement of purpose that distinguishes one organization from other similar enterprises.”

Ans: T Page: 59

10. The long-term aspirations of an organization in terms of what it wants to become can be described in a vision statement.

Ans: T Page: 59

11. There is no need for a mission statement in small, nonprofit organizations.

Ans: F Page: 59

12. A mission statement describes an organization’s objectives.

Ans: F Page: 59

13. An important question a mission statement should answer is “What is our business?”

Ans: T Page: 59

14. Whereas the mission statement answers the question “What do we want to become?” the vision statement answers the question “What is our business?”

Ans: F Page: 59-60

15. In order to motivate a workforce effectively, both profit and vision

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