Strategic plan part I
Strategic Plan Part 1
Business 475
September 23, 2014
Strategic Plan Part 1
Strategic Plan, Part 1: Conceptualizing a Business
The information that will be provided in this paper will give information about a new type of restaurant in the industry, ME Cafe. ME Cafe with provide food for all walks of life. It will cater to specific needs, wants, and desires of each of their customers at an affordable price. The information within this document will cover the mission statements, vision statements, and the values in addition to how these steps will assist the company in determining their strategic direction. “ A strategic business plans assist companies in defining their mission and vision, helps them define their purpose and direction setting them apart from their competitors,” (Pearce & Robinson, 2009, “p” 57). Creating a sound mission and vision statement allows the consumer, employees, stockholders, and competitors to see where the company is presently, potential goals, and their plan to achieve their goal.
Concept for ME Cafe
ME café will provide natural, fresh and organic to a large variety of flavour’s and fillings, themed appetizers, sandwiches, wraps and other menu items specifically designed to meet each consumer’s needs, wants, and desires at an affordable price within the Food service industry. Our options will include gluten, egg, and dairy free, in addition to other special dietary needs. Business hours are 5 a.m. to 10 p.m. Tuesday through Sunday. After hours we will provide a limited menu, pickups and call in order will e welcomed, in addition to the Delivery options a 5 mile radius.
Vision
A vision statement refers to the part of a company’s strategic plan used to achieve future goals. “A vision statement represent a company’s strategic intent, it allows the company to focus their energy and resources to achieve their desired future” (Pearce & Robinson, 2009, “p” 37). Our vision is to provide the
Business 475
September 23, 2014
Strategic Plan Part 1
Strategic Plan, Part 1: Conceptualizing a Business
The information that will be provided in this paper will give information about a new type of restaurant in the industry, ME Cafe. ME Cafe with provide food for all walks of life. It will cater to specific needs, wants, and desires of each of their customers at an affordable price. The information within this document will cover the mission statements, vision statements, and the values in addition to how these steps will assist the company in determining their strategic direction. “ A strategic business plans assist companies in defining their mission and vision, helps them define their purpose and direction setting them apart from their competitors,” (Pearce & Robinson, 2009, “p” 57). Creating a sound mission and vision statement allows the consumer, employees, stockholders, and competitors to see where the company is presently, potential goals, and their plan to achieve their goal.
Concept for ME Cafe
ME café will provide natural, fresh and organic to a large variety of flavour’s and fillings, themed appetizers, sandwiches, wraps and other menu items specifically designed to meet each consumer’s needs, wants, and desires at an affordable price within the Food service industry. Our options will include gluten, egg, and dairy free, in addition to other special dietary needs. Business hours are 5 a.m. to 10 p.m. Tuesday through Sunday. After hours we will provide a limited menu, pickups and call in order will e welcomed, in addition to the Delivery options a 5 mile radius.
Vision
A vision statement refers to the part of a company’s strategic plan used to achieve future goals. “A vision statement represent a company’s strategic intent, it allows the company to focus their energy and resources to achieve their desired future” (Pearce & Robinson, 2009, “p” 37). Our vision is to provide the