Mission Statement
Corporate Mission Statements: The Bottom Line
Author(s): John A. Pearce II and Fred David
Source: The Academy of Management Executive (1987-1989), Vol. 1, No. 2 (May, 1987), pp. 109115
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/4164734 .
Accessed: 11/11/2014 16:07
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May, 1987
0Academy of Management EXECUTIVE, 1987, Vol.1 No.2, pp.109-116 Corporate
Mission
The
Statements:
Bottom
Line
John A. Pearce II
George Mason University
Developing a mission statement is an important
Fred David
Auburn University
and to earn respect. Thus, it is a general declaration of attitude and outlook. Free from details, a mission statement has breadth of scope; it provides for the generation and consideration of a range of alternative objectives and strategies because it does not unduly stifle management creativity.
first step in the strategic planning process, according to both practitioners and research scholars.'
Several recent books on strategic management include entire chapters on mission statements, which attest to their perceived importance in the strategy formulation process. Nevertheless, the components of mission statements are among the least empirically
Author(s): John A. Pearce II and Fred David
Source: The Academy of Management Executive (1987-1989), Vol. 1, No. 2 (May, 1987), pp. 109115
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/4164734 .
Accessed: 11/11/2014 16:07
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp .
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
.
Academy of Management is collaborating with JSTOR to digitize, preserve and extend access to The Academy of Management Executive (1987-1989).
http://www.jstor.org
This content downloaded from 134.83.1.242 on Tue, 11 Nov 2014 16:07:29 PM
All use subject to JSTOR Terms and Conditions
May, 1987
0Academy of Management EXECUTIVE, 1987, Vol.1 No.2, pp.109-116 Corporate
Mission
The
Statements:
Bottom
Line
John A. Pearce II
George Mason University
Developing a mission statement is an important
Fred David
Auburn University
and to earn respect. Thus, it is a general declaration of attitude and outlook. Free from details, a mission statement has breadth of scope; it provides for the generation and consideration of a range of alternative objectives and strategies because it does not unduly stifle management creativity.
first step in the strategic planning process, according to both practitioners and research scholars.'
Several recent books on strategic management include entire chapters on mission statements, which attest to their perceived importance in the strategy formulation process. Nevertheless, the components of mission statements are among the least empirically