MKTG 116 111 Assignment 1 Four Ps of Marketing Liem Bui 300818626
MKTG 116-111
ASSIGNMENT #1: FOUR P’S OF MARKETING
Teacher: Pro. James
Student name: Liem Bui
Student number: 300818626
Date: 30 January 2015
Contents
Back ground: 2
Product brand name and the description 2
Pricing strategy 3
The place to sell the products. 3
Promotion 3
Bibliography 4
Back ground:
Frito Lay Canada is a member of PepsiCo Incorporation, the company is the largest snack food manufacturer in Canada with six plants across the country. There are about 50 thousand employees of the company all over the world, the mission of Frito Lay is that “creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share” (Our Mission).
To maintain the position of the company in the market and to accomplish the mission, the company decided to launch new product in the next few months. As the results of the market research study that company has conducted, the new product will be a kind of potato chips with natural fruit salad flavor and aim to Baby Boomers.
Product brand name and the description
The product’s name: Lay 's®Fruit Salad Chips
The major reason to make new chips product is that fresh fruit is the most favorite flavor for snack of Baby Boomers in Canada recently and still going up in the future, according to the research from NDP Group. (Jeewani Fernando, 2011)
Product description:
Product name
Lay 's® Fruit Salad Chips
General
Lay Fruit Salad Chips are made from pure potato and salad with flavor of fresh fruit. Low fat is one of critical feature of the product; this is the factor make the product healthy for the aging people.
Type of package
Products will be packed in two types: 112g, and 224g pack
Cover display
The back ground will be green, it illustrates for the fresh fruit. The logo of company will be on the center upper of the package. Right below is the image illustrate the product as following:
(Source: http://teamripped.com/wp-content/uploads/2013/05/FruitSalad.jpg)
And other details of
ASSIGNMENT #1: FOUR P’S OF MARKETING
Teacher: Pro. James
Student name: Liem Bui
Student number: 300818626
Date: 30 January 2015
Contents
Back ground: 2
Product brand name and the description 2
Pricing strategy 3
The place to sell the products. 3
Promotion 3
Bibliography 4
Back ground:
Frito Lay Canada is a member of PepsiCo Incorporation, the company is the largest snack food manufacturer in Canada with six plants across the country. There are about 50 thousand employees of the company all over the world, the mission of Frito Lay is that “creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share” (Our Mission).
To maintain the position of the company in the market and to accomplish the mission, the company decided to launch new product in the next few months. As the results of the market research study that company has conducted, the new product will be a kind of potato chips with natural fruit salad flavor and aim to Baby Boomers.
Product brand name and the description
The product’s name: Lay 's®Fruit Salad Chips
The major reason to make new chips product is that fresh fruit is the most favorite flavor for snack of Baby Boomers in Canada recently and still going up in the future, according to the research from NDP Group. (Jeewani Fernando, 2011)
Product description:
Product name
Lay 's® Fruit Salad Chips
General
Lay Fruit Salad Chips are made from pure potato and salad with flavor of fresh fruit. Low fat is one of critical feature of the product; this is the factor make the product healthy for the aging people.
Type of package
Products will be packed in two types: 112g, and 224g pack
Cover display
The back ground will be green, it illustrates for the fresh fruit. The logo of company will be on the center upper of the package. Right below is the image illustrate the product as following:
(Source: http://teamripped.com/wp-content/uploads/2013/05/FruitSalad.jpg)
And other details of
Bibliography: Jeewani Fernando, L. M. (2011). Snacking in Canada. Edmonton: Economics and Competitiveness Division, Alberta Agriculture and Rural Development. Lamb, C. W., Joseph F. Hair, J., McDaniel, C., Capoor, H., Appleby, R., & Shearer, a. J. (2013). Baby Boomers - A mass market. In MKTG, Second Canadian Edition (p. 20). Toronto: Nelson. Our Mission. (n.d.). Retrieved from Frito Lay: http://www.fritolay.com/company Wayne, C. (n.d.). Fruit and Fat Loss . Retrieved from The TeamRIPPED: http://teamripped.com/wp-content/uploads/2013/05/FruitSalad.jpg