Mktg 124

1) All of the activities involved in acquiring particular goods and/or services and making them available at the places, times, prices, and quantities that will enable the firm to reach its goals comprise ________. A) merchandising B) financial merchandise management C) retail pricing D) a centralized buying organization Answer: A Diff: 1 Page Ref: 384 Skill: Terminology/Concept 2) A major characteristic of micromerchandising is the ________. A) lower costs through quantity discounts B) use of rationalized retailing C) appeal to local tastes D) use of the top-down approach to space management Answer: C Diff: 2 Page Ref: 386 Skill: Terminology/Concept 3) Which retail merchandising strategy reflects the need to appeal to specific target markets through different product offerings? A) rationalized retailing B) micromerchandising C) battle of the brands D) cross selling Answer: B Diff: 2 Page Ref: 386 Skill: Terminology/Concept 4) Which merchandising strategy is similar to scrambled merchandising? A) cross-merchandising B) micromerchandising C) cross selling D) rationalized retailing Answer: A Diff: 2 Page Ref: 387 Skill: Terminology/Concept 5) A formal buying organization is characterized by ________. A) the same personnel handling merchandising and other retail functions B) low organizational costs C) the merchandising function being a separate department D) flexibility in organizational design Answer: C Diff: 1 Page Ref: 387 Skill: Terminology/Concept 6) Informal buying organizations are most likely to be found in ________. A) major retail chains B) franchisors C) small independents D) specialty chains Answer: C Diff: 1 Page Ref: 387 Skill: Terminology/Concept 7) In a centralized buying organization, ________. A) all purchases emanate from one office B) purchase decisions are made at local store units C)