Mktg308 Past Paper
This question paper must be returned.Candidates are not permitted to removeany part of it from the examination room. | | TUTORIAL GROUPDAY:………………..… TIME:………………….FAMILY NAME:…………………………..…….OTHER NAMES: ………………………………STUDENT NUMBER: ………………………… |
CLASS TEST 2 - ANSWERS 2012 Semester 1 Unit: MKTG308 – Customer Relationship Management
Day, Date and Time: Week 7 Tutorial Groups
Time Allowed: 20 minutes Total Number of Questions: Ten (10) Multiple Choice questions 10 marks Two (2) Short Answer questions 10 marks
Instructions: Answer all ten (10) multiple choice questions in the Multiple Choice Answer Grid provided at the end of section 1. All questions are of equal value. Answer both Short Answer questions in the space provided. Each question is worth 5 marks each
All exam materials must be returned at the completion of the quiz.
Materials Permitted: This is a Closed Book Exam.
Notes, textbooks and other materials are NOT allowed to be used for reference during the exam.
Section 1 – Multiple Choice – Put your answers in the answer grid below
1. The Total Cost of Ownership for a new car would not include which of the following? a) The ongoing cost of servicing the car b) The cost of petrol to run the car c) The cost of selling or disposing of the car d) All of the above would be included in the total cost of ownership e) Only a) and b) should be included in the total cost of ownership
2. According to Holbrook’s typology of value, esteem (reputation) and excellence (quality) would be classified as which of the following types?
a) Extrinsic, Reactive b) Intrinsic, Reactive c) Extrinsic, Active d) Intrinsic, Active e) Intrinsic, Oriented
3. According to the six broad categories of customer perceived value which category would best describe occasional novelty seeking behaviour of consumers?
a) Social b)
CLASS TEST 2 - ANSWERS 2012 Semester 1 Unit: MKTG308 – Customer Relationship Management
Day, Date and Time: Week 7 Tutorial Groups
Time Allowed: 20 minutes Total Number of Questions: Ten (10) Multiple Choice questions 10 marks Two (2) Short Answer questions 10 marks
Instructions: Answer all ten (10) multiple choice questions in the Multiple Choice Answer Grid provided at the end of section 1. All questions are of equal value. Answer both Short Answer questions in the space provided. Each question is worth 5 marks each
All exam materials must be returned at the completion of the quiz.
Materials Permitted: This is a Closed Book Exam.
Notes, textbooks and other materials are NOT allowed to be used for reference during the exam.
Section 1 – Multiple Choice – Put your answers in the answer grid below
1. The Total Cost of Ownership for a new car would not include which of the following? a) The ongoing cost of servicing the car b) The cost of petrol to run the car c) The cost of selling or disposing of the car d) All of the above would be included in the total cost of ownership e) Only a) and b) should be included in the total cost of ownership
2. According to Holbrook’s typology of value, esteem (reputation) and excellence (quality) would be classified as which of the following types?
a) Extrinsic, Reactive b) Intrinsic, Reactive c) Extrinsic, Active d) Intrinsic, Active e) Intrinsic, Oriented
3. According to the six broad categories of customer perceived value which category would best describe occasional novelty seeking behaviour of consumers?
a) Social b)