Mobile Commerce: Beyond E-Commerce
Mobile Commerce: Beyond E-Commerce
Abstract
The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology.
Introduction
It is increasingly becoming an understatement to say that the Internet and related technologies are changing the ways we live. Clearly, these technologies will affect peoples’ lives in ways that have yet to be imagined bring. One of the most significant changes promises to be in the way business is conducted. Mobile Commerce, also called m-commerce, is one of these relatively new technologies using mobile internet to conduct commerce. M-commerce has promised to revolutionize online sales and be more powerful than anything the ordinary Internet has offered before. Up until the last few years, the Internet and telecommunications have followed very separate paths. However, the recently market has begun to see a convergence of these two technologies. Although the commercial impact of wireless communications has thus far been largely limited to consumer mobile phones, the business and technical communities are now anticipating a rapid growth in wireless data services and enhancements for businesses. With all this anticipation, business and IT managers are left trying to figure where best to utilize these technologies. In this paper we will discuss the differences between e-commerce and m-commerce, some of the main driving forces of mobile commerce’s success, the impact they have on everyday consumers lives, and what they mean for business as a new enabling platform. With this information, we hope to
Abstract
The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology.
Introduction
It is increasingly becoming an understatement to say that the Internet and related technologies are changing the ways we live. Clearly, these technologies will affect peoples’ lives in ways that have yet to be imagined bring. One of the most significant changes promises to be in the way business is conducted. Mobile Commerce, also called m-commerce, is one of these relatively new technologies using mobile internet to conduct commerce. M-commerce has promised to revolutionize online sales and be more powerful than anything the ordinary Internet has offered before. Up until the last few years, the Internet and telecommunications have followed very separate paths. However, the recently market has begun to see a convergence of these two technologies. Although the commercial impact of wireless communications has thus far been largely limited to consumer mobile phones, the business and technical communities are now anticipating a rapid growth in wireless data services and enhancements for businesses. With all this anticipation, business and IT managers are left trying to figure where best to utilize these technologies. In this paper we will discuss the differences between e-commerce and m-commerce, some of the main driving forces of mobile commerce’s success, the impact they have on everyday consumers lives, and what they mean for business as a new enabling platform. With this information, we hope to
References: Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, page 33, Hamburg: Hamburg University Press Seiffert, Grant Denise Power. (2009, October). Mobile Commerce Picking Up Speed. WWD, 198(79), 9. Retrieved March 24, 2010, from ABI/INFORM Trade & Industry. (Document ID: 1911397491). Senn, J. A. (2000, December). The Emergence of M-Commerce. Maher, Rory. (2010). Mobile commerce growing rapidly this year, but still years from being mass- market. The Internet Analyst., Retrieved from http://www.tbiresearch.com/mobile-commerce- growing-rapidly-this-year Lynnette Luna, (2002, October) Chang, S. (2009). Critical success factors of mobile commerce adoption: a study based on the system life cycle and diamond model. Eighth International Conference on Mobile Business, doi: 10.1109 Lee, C Min, Q., & Li, S. (2009). From Usability to adoption - a new m-commerce adoption study framework. Communications and Mobile Computing, 2009. CMC '09. WRI International Conference on , doi: 10.1109/CMC.2009.106 Niu, W., & Bai, L Grami, A. (2004). Future trends in mobile commerce: service offerings, technological advances and security challenges. University of Ontario Institute of Technology, 2004 Raftery, T Barnes, Stuart J (2002) The mobile commerce value chain: analysis and future developments International Journal of Information Management 22 (2002) 91–108 Perez, Sarah