Mobile Pet Industry Feasibilty Report
Feasibility Study
Environment and Industry Evaluation
Economic Trends - Good news! The pet industry continues to be one of the few industries successfully navigating our current economic recession, while many industries are struggling to survive. Many pet industry and retailer analysts’ predictions for 2011 continue to point to an increase in overall sales of US pet products and services. Even during the darkest days of the recession, spending on accessories and OTC medicine grew at 2%, showing that pet parents will cut back on their own expenses before those of their pets. The APPA (American Pet Products Association) projects growth levels back to pre-recession levels of 5.8%. Whether we see a rebound to this level remains to be seen, but there’s no doubt it will pick up again in 2011. Wal-Mart has rolled out pet grooming facilities but not with the characteristic aggression you might have expected. Pet travel services, such as temporary day care for pets, are definitely a niche with plenty of room to grow. Who better to pioneer the idea than Disney, which has finally caught on to the trend of vacationers travelling with their pets, opening the Best Friends Pet Care luxury dog and cat resort right across from the Walt Disney World Resort. While the total numbers may vary, there is no doubt that the pet industry overall is a growing industry. We are already seeing 2011 as showing great signs for continued imperviousness to the down economy. My expectation is that this trend will continue as pets grow more solidly and widely in their position as cherished family members, and aging baby boomers look to pets to fill a void left by empty nests. Paws Fur Beauty & P’etcetera would without a doubt do well under these circumstances.
Technological/Social Trends - High-tech products including computerized identification tags, digital aquarium kits, automatic doors and feeders, enhanced reptile terrarium lighting systems and touch-activated toys help pet-owners
Environment and Industry Evaluation
Economic Trends - Good news! The pet industry continues to be one of the few industries successfully navigating our current economic recession, while many industries are struggling to survive. Many pet industry and retailer analysts’ predictions for 2011 continue to point to an increase in overall sales of US pet products and services. Even during the darkest days of the recession, spending on accessories and OTC medicine grew at 2%, showing that pet parents will cut back on their own expenses before those of their pets. The APPA (American Pet Products Association) projects growth levels back to pre-recession levels of 5.8%. Whether we see a rebound to this level remains to be seen, but there’s no doubt it will pick up again in 2011. Wal-Mart has rolled out pet grooming facilities but not with the characteristic aggression you might have expected. Pet travel services, such as temporary day care for pets, are definitely a niche with plenty of room to grow. Who better to pioneer the idea than Disney, which has finally caught on to the trend of vacationers travelling with their pets, opening the Best Friends Pet Care luxury dog and cat resort right across from the Walt Disney World Resort. While the total numbers may vary, there is no doubt that the pet industry overall is a growing industry. We are already seeing 2011 as showing great signs for continued imperviousness to the down economy. My expectation is that this trend will continue as pets grow more solidly and widely in their position as cherished family members, and aging baby boomers look to pets to fill a void left by empty nests. Paws Fur Beauty & P’etcetera would without a doubt do well under these circumstances.
Technological/Social Trends - High-tech products including computerized identification tags, digital aquarium kits, automatic doors and feeders, enhanced reptile terrarium lighting systems and touch-activated toys help pet-owners