Modern Code Switching

Modern Use of Euphemisms
Code switching, lying, and slang play important roles in how people interact with one another. As society moves into a more technological age, the way humans interact with each other changes drastically. The most important areas in which code changing plays its role would appear in how people, particularly teenagers, interact with parents, friends, and teachers. As they “are milder or less abrasive form of a negative description instead of its original, unsympathetic form” (literarydevices.com), euphemisms have become the most dominant and popular form of code switching. Euphemisms, a form of code switching, play the most important role in how people interact with other people; they acts as the base of all social interactions
Airlines have created the very well know euphemism of economy class. People do not seem to notice the fact that first class holds the name first class because it reminds the buyers that they come first and receive the best service. But why do airlines refer to second and third class as business class and economy class? “Because who would want to be reminded that are getting the third and lowest tier service. Calling it "Economy" works to imply a clever frugality” (flyertalk). Anandi Ramamurthy, a senior lecturer in film and media, produced a short passage called Constructions of Illusions: Photography and Commodity Culture which discusses the depths of advertisements and how advertisements do not only sell the product itself, but ideas as well. Ramamurthy comes to the conclusion that an advertisement directly sells a product but indirectly sells an idea or a fake reality. An advertisement may have a deeper influence on a consumer because “advertisers have traditionally been concerned with creating glamorous, fantasy worlds of desire” (Ramamurthy, 841). By calling second and third class business class and economy class it creates the vision that a buyer will not receive treated second or third compared to those in first class. Euphemisms can help make a normally undesirable product desirable by removing the relationship the product it has with an expensive, desirable product. In a sense, people use euphemisms to advertise themselves while interacting with others to make themselves sound more important. Many examples of these euphemisms exist have become a frequently used method to describe one’s self. For example, while a person may call himself or herself a sanitation engineer to make themselves sound like they have an important and high paying job, another may call that same person a garbage man. A few more example of this use of euphemisms includes “a gastronomical hygienic engineer or