Modern Strategic Tiools and Strategy Implementation
Innovation, Blue Ocean Strategy, Business Ethic, and Strategy Implementation
F BA401-BI 421 F ก
1
PART 1
• Innovation • Blue Ocean Strategy
2
New Concept
• Blue ocean • Pinpoint Porter’s Competitive problem
– Low cost – Low cost – Risk in focusing strategy
3
3
86% 62% 62% 39%
4
Value Innovation
Cost Eliminate Reduce
Value Value Innovation Innovation
Raise Create Value
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6
High High Premium Wines Premium Wines
Budget Wines Budget Wines Budget Wines Budget Wines
Low Low Above-theAbove-the-Line Price Marketing Marketing Use of Enological Terminology and Distinctions in Wine Communication Communication
Vineyard Prestige Vineyard Prestige and Legacy and Legacy Aging Aging Quality Wine Wine Complexity Complexity
7
Wine Wine Range Range
FIGURE 2 The Strategy Canvas of U.S.Wine Industry in the Late 1990s FIGURE 2.. The Strategy Canvas of U.S.Wine Industry in the Late 1990s
FIGURE 4 The Strategy Canvas [yellow tail] FIGURE 4.. The Strategy Canvas [yellow tail]
8
The E-R-R-C Model, Blue Ocean Strategy W. Chan Kim, Renée Mauborgne
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10
F
Creativity ความสามารถในการสราง ความคิดใหมและมีประโยชน Three-Component Model of Creativity Proposition that individual creativity requires expertise, creative-thinking skills, and intrinsic task motivation.
Source: T.M. Amabile, “Motivating Creativity in Organizations,” California Management Review, Fall 1997, p. 43.
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11
12
12
Competitive Advantage, Value Creation, and Profitability
How profitable a company becomes depends on three basic factors:
1. VALUE or UTILITY the customer gets from owning the product 2. PRICE that a company charges for its products 3. COSTS of creating those products 3. COSTS of creating those products Consumer surplus is the “excess” utility a consumer captures beyond the price paid.
Basic Principle: the more utility that consumers get from a company’s products or services, the more pricing
F BA401-BI 421 F ก
1
PART 1
• Innovation • Blue Ocean Strategy
2
New Concept
• Blue ocean • Pinpoint Porter’s Competitive problem
– Low cost – Low cost – Risk in focusing strategy
3
3
86% 62% 62% 39%
4
Value Innovation
Cost Eliminate Reduce
Value Value Innovation Innovation
Raise Create Value
ก ก F ก F ก
5
6
High High Premium Wines Premium Wines
Budget Wines Budget Wines Budget Wines Budget Wines
Low Low Above-theAbove-the-Line Price Marketing Marketing Use of Enological Terminology and Distinctions in Wine Communication Communication
Vineyard Prestige Vineyard Prestige and Legacy and Legacy Aging Aging Quality Wine Wine Complexity Complexity
7
Wine Wine Range Range
FIGURE 2 The Strategy Canvas of U.S.Wine Industry in the Late 1990s FIGURE 2.. The Strategy Canvas of U.S.Wine Industry in the Late 1990s
FIGURE 4 The Strategy Canvas [yellow tail] FIGURE 4.. The Strategy Canvas [yellow tail]
8
The E-R-R-C Model, Blue Ocean Strategy W. Chan Kim, Renée Mauborgne
9
10
F
Creativity ความสามารถในการสราง ความคิดใหมและมีประโยชน Three-Component Model of Creativity Proposition that individual creativity requires expertise, creative-thinking skills, and intrinsic task motivation.
Source: T.M. Amabile, “Motivating Creativity in Organizations,” California Management Review, Fall 1997, p. 43.
ก
ก
F
F ก
11
12
12
Competitive Advantage, Value Creation, and Profitability
How profitable a company becomes depends on three basic factors:
1. VALUE or UTILITY the customer gets from owning the product 2. PRICE that a company charges for its products 3. COSTS of creating those products 3. COSTS of creating those products Consumer surplus is the “excess” utility a consumer captures beyond the price paid.
Basic Principle: the more utility that consumers get from a company’s products or services, the more pricing