Monsanto Corporation
The Missouri-based Monsanto Corporation started operation by 1901 with chemical production, such as Roundup and Lasso herbicides. By 1990, the European Commission produced two directives to steer with improvements in biotechnology. Quite number of people how analysts U.S. industries had completion benefit over their European counterparts with huge financial freedom to put some of pressure in product development. In 1996 Epidemiological studies in United Kingdom said the source of disease was cattle feed prepared carcasses of dead cattle. The reaction to the production of GMOs at European market was hesitation until November 1996 study of 16.246 European found there were predictably on improvements new medical advantages. Monsanto viewed
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List critical management issues that need to be solved in order to achieve the specified goal:
1. Aggressive way of marketing.
2. Political issues.
3. Purity with global business (social attitude).
4. Ambiguous aim for European market.
C. List the most critical issue (which needs to be solved as priority) and justify why it has priority:
Aggressive way of entering the market (global market). The plan was not quite good to start the business so, by putting a suitable strategy from the beginning would make the business quite easy to flow. D. Key players (list individuals, groups or organizations who are involved in the most critical issue discussed in C):
Monsanto U.S. Carlos Joly.European (Local, customers).
E. List appropriate cultural dimensions (they can be from different models) that impact the most critical issue discussed in C:
Submitive
Individualism Vs Collective.
Universalism Vs Particlarism
Uncertainty …show more content…
Europe culture is a collective culture with helping each other.
Lastly, US more likely to be Universalism of dealing with people from different countries in business. On other hand, Europeans are better in local business.
G. Design an effective solution to your most critical issue, justified with insights from your cultural analysis in F. Explain how your solution will make the achievement of the goal (see p. 1) possible. Explain how it will be handled by each key player and why the solution will be accepted by them (use conclusions from your cultural analysis described above to justify the feasibility and effectiveness of the proposed solution).
By analysing the case Monsanto came from culture quite different in Europe society with having many issues in cultures such as Individualism, Collective, Universalise. In addition, local people in Europe not satisfied. The solution will be make a connection with strength because there strength and weakness, so by focusing in common advantages in both cultures would improve the level of income. And also dealing with locals in professional way by knowing culture damnations to attract
List critical management issues that need to be solved in order to achieve the specified goal:
1. Aggressive way of marketing.
2. Political issues.
3. Purity with global business (social attitude).
4. Ambiguous aim for European market.
C. List the most critical issue (which needs to be solved as priority) and justify why it has priority:
Aggressive way of entering the market (global market). The plan was not quite good to start the business so, by putting a suitable strategy from the beginning would make the business quite easy to flow. D. Key players (list individuals, groups or organizations who are involved in the most critical issue discussed in C):
Monsanto U.S. Carlos Joly.European (Local, customers).
E. List appropriate cultural dimensions (they can be from different models) that impact the most critical issue discussed in C:
Submitive
Individualism Vs Collective.
Universalism Vs Particlarism
Uncertainty …show more content…
Europe culture is a collective culture with helping each other.
Lastly, US more likely to be Universalism of dealing with people from different countries in business. On other hand, Europeans are better in local business.
G. Design an effective solution to your most critical issue, justified with insights from your cultural analysis in F. Explain how your solution will make the achievement of the goal (see p. 1) possible. Explain how it will be handled by each key player and why the solution will be accepted by them (use conclusions from your cultural analysis described above to justify the feasibility and effectiveness of the proposed solution).
By analysing the case Monsanto came from culture quite different in Europe society with having many issues in cultures such as Individualism, Collective, Universalise. In addition, local people in Europe not satisfied. The solution will be make a connection with strength because there strength and weakness, so by focusing in common advantages in both cultures would improve the level of income. And also dealing with locals in professional way by knowing culture damnations to attract