Introduction
In this competitive market it is easy to replicate products, but cannot replicate motivated employees. The important factor to achieve success in the business is that the manager should have the ability to understand and motivate their employees. Since every individual employee is different from others so it can be challenging to understand each employee’s need and to apply the right motivational theory.
Maslow’s Hierarchy of Needs
Abraham Maslow’s theory is focused on hierarchy of need which motivates employee at work. The hierarchy of needs are physiological, security need, social need, esteem need and self-actualization (Robbins & Judge, 2011). It has been suggested (Steers & Mowday & Shapiro, 2004) that once the individual fulfil their basic needs they move up the hierarchy and try to achieve the next need.
Maslow (1954) argues that the satisfied need no longer motivates. Thus, once a need is satisfied, an individual seeks to achieve the next level, as only the unmet need motivates. When applied to work, the theory implies that managers must understand the current need level of each employee to know what will motivate them. A new hire that has been unemployed for an extended time will likely be motivated by the physiological need for basic survival. On the other hand, an employee concerned with career advancement may be looking to achieve self-actualization. Steers, Mowday and Shapiro (2004) suggest that healthy personality can be developed when the employee have satisfied lower order need, also called deficiency need whereas higher order need represent growth need that relates to individual achievement and the development of potential.
Schwartz, (1983) argues that in Maslow’s theory people cannot move up to next level of hierarchy if they have not satisfied the lower level but in reality people irrespective of the hierarchy will derive motivation depending on the situation and circumstances. However, this problem can be
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