Motorola Swot
Motorola Inc.
Company overview:
Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois.
Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena.
It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies by the fortune magazine.
The major chunk of its business is the mobile services segment, raking in over 52% of its net sales. Although USA is its largest market about 65% of the segment’s sales are outside the US.
Its endless list of customers includes the big names in the Telecommunication industry such as Verizon, Sprint-nextel, Tmobile, China mobile, and Comcast. The company has reported sales of $36.6 billion for 2007, a drop of about 15% from its 2006 sales, largely due to its loss in the mobile devices segment. They are even looking at the developing WiMax market which could be a huge cash generator for them in the future.
Currently the company is exploring ways to accelerate its mobile devices business and bring it back on track as a profitable entity, they are even considering selling the entire division, the final decision is yet to be made.
SWOT analysis:
Strengths
-Big Brand.
-One of the best R&D facilities.
-Solid manufacturing.
-Variety of products to keep them in the game.
-Excellent marketing.
-Six Sigma. Weakness
-Declining monetary resources due to non profitability.
-Products lack the slick and fashionable appeal.
-Too much reliance on their phone Moto Razr.
-Products lack user centered design.
Opportunity
-Extremely big Asian Markets.
-WiMax has a huge potential and Motorola is one of the first few movers.
-The American broadband market.
-Cell phone sales will exceed one billion handsets a year by 2009. Threat
-Nokia’s
Company overview:
Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois.
Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena.
It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies by the fortune magazine.
The major chunk of its business is the mobile services segment, raking in over 52% of its net sales. Although USA is its largest market about 65% of the segment’s sales are outside the US.
Its endless list of customers includes the big names in the Telecommunication industry such as Verizon, Sprint-nextel, Tmobile, China mobile, and Comcast. The company has reported sales of $36.6 billion for 2007, a drop of about 15% from its 2006 sales, largely due to its loss in the mobile devices segment. They are even looking at the developing WiMax market which could be a huge cash generator for them in the future.
Currently the company is exploring ways to accelerate its mobile devices business and bring it back on track as a profitable entity, they are even considering selling the entire division, the final decision is yet to be made.
SWOT analysis:
Strengths
-Big Brand.
-One of the best R&D facilities.
-Solid manufacturing.
-Variety of products to keep them in the game.
-Excellent marketing.
-Six Sigma. Weakness
-Declining monetary resources due to non profitability.
-Products lack the slick and fashionable appeal.
-Too much reliance on their phone Moto Razr.
-Products lack user centered design.
Opportunity
-Extremely big Asian Markets.
-WiMax has a huge potential and Motorola is one of the first few movers.
-The American broadband market.
-Cell phone sales will exceed one billion handsets a year by 2009. Threat
-Nokia’s