mrktr
SECTION 3
Foreign Entry Potential:
To expand a market and make it more international, we decided to do it in another country than Canada: Russia. Our company decided it was a god time to go international. We chose Russia for several reasons.
Russia is the biggest country in the world and the ninth most populated country with around 143,5 millions people. That makes of Russia an enormous market. Also Russia is a country situated in both Asia and Europe sides, which is an advantage for us. Since Canada is in the North America, it is very far from most of the countries. Russia can play a platform for the business initiated in Canada for the european and asian countries.
Russia is part of the five emergent countries with very rapid growth( the BRICS). Since the 21st century, Russia knows a very rapid growth with its new politic. Russia is now a member of the G8(the 8 countries with the largest economies) and the G20. Economically, Russia is on of the top countries in the world. It is estimated that Russia will be a complete superpower. In addition, Canada could enter the Trans-Pacific Partnership, while Russia might too. It is a very big advantage.
We didn’t choose Russia only for its market size and growth. We also chose it because it is one of the coldest countries in the world(the second). In Russia, the winter is very harsh and very long. Even the summer is cold in some places. That is a reason we decided to expand the market to Russia, by evaluating the needs of a population. Although this cold country is well-equipped for the cold, there has never been electric-heated jackets, which are light, warm and fashion. Since there is no this kind of jackets, the competition should not be very intense for this product. More a product is differentiated, more the competitive advantage is important. Hence, it would be good to open a market in this country. In the fashion industry, Russia is one of the most advanced and active
Foreign Entry Potential:
To expand a market and make it more international, we decided to do it in another country than Canada: Russia. Our company decided it was a god time to go international. We chose Russia for several reasons.
Russia is the biggest country in the world and the ninth most populated country with around 143,5 millions people. That makes of Russia an enormous market. Also Russia is a country situated in both Asia and Europe sides, which is an advantage for us. Since Canada is in the North America, it is very far from most of the countries. Russia can play a platform for the business initiated in Canada for the european and asian countries.
Russia is part of the five emergent countries with very rapid growth( the BRICS). Since the 21st century, Russia knows a very rapid growth with its new politic. Russia is now a member of the G8(the 8 countries with the largest economies) and the G20. Economically, Russia is on of the top countries in the world. It is estimated that Russia will be a complete superpower. In addition, Canada could enter the Trans-Pacific Partnership, while Russia might too. It is a very big advantage.
We didn’t choose Russia only for its market size and growth. We also chose it because it is one of the coldest countries in the world(the second). In Russia, the winter is very harsh and very long. Even the summer is cold in some places. That is a reason we decided to expand the market to Russia, by evaluating the needs of a population. Although this cold country is well-equipped for the cold, there has never been electric-heated jackets, which are light, warm and fashion. Since there is no this kind of jackets, the competition should not be very intense for this product. More a product is differentiated, more the competitive advantage is important. Hence, it would be good to open a market in this country. In the fashion industry, Russia is one of the most advanced and active
References: MLA style): Website URL, Page title, web site title: http://worldtop10.net/top-10-coldest-countries-in-the-world/ , Top 10 Coldest Countries In The World, World Top 10 http://americanlivewire.com/coldest-countries-in-the-world/, TOP 10 COLDEST COUNTRIES IN THE WORLD, American Live Wire American News http://top-10-list.org/2010/08/13/top-ten-coldest-countries/, Top 10 Coldest Countries, Top 10 List http://en.wikipedia.org/wiki/BRICS, BRICS, Wikipedia http://en.wikipedia.org/wiki/G8, G8, Wikipedia http://en.wikipedia.org/wiki/Potential_superpowers, Potential superpowers, Wikipedia http://torussia.org/fashion_in_russia, Fashion in Russia, Fashion in Russia