Mrs. Fields' Cookies Case Study
Question#1
Describe a typical day at work at Mrs. Fields’ Cookies for Store manager, District manager, Regional director of operations, Store controller and for Debbi and Randy Fields.
Answer to question#1 Store manager performs the following tasks at work:
➢ Enters workday characteristics for the system to structure overall tasks.
➢ Schedules production, including inventory management.
➢ Hires new employees. District manager performs the following tasks at work:
➢ Manages 6 stores (6 store managers are reporting to him/her).
➢ Reviews 50 pages of store reports.
➢ Reviews and set quotas (amount of bonus a store manager could make) for each of his/her 6 stores.
➢ Involves in local marketing decisions. Regional director of operations performs the following tasks at work:
➢ Manages 6 district managers, who each cover 6 stores (total of 36 stores).
➢ May also manage a store directly, in addition to 36 stores.
➢ Works with Controller in Utah to discuss any accounting differences.
➢ Involves in local marketing decisions.
➢ Reviews 300 pages of store reports. Store controller performs the following tasks at work:
➢ Manages between 35 and 75 stores.
➢ Reviews daily reports summarizing overall sales.
➢ Monitors and manages unusual activities. Debbi and Randy Fields performs the following tasks at work:
➢ Debbi is in charge of all operations including store operations, product development, human resources, and public relations.
➢ Randy is in charge of business strategies including information system and technology, finance, real estate and growth opportunities.
Question#2
What type of strategy is in place at Mrs. Fields’ Cookies?
Answer to question#2
There are 3 types of strategy in place at Mrs. Fields’ Cookies. They are:
➢ Business strategy. Mrs. Fields’ Cookies chose to use “differentiation”.
➢ Organizational strategy. Mrs. Fields’ Cookies chose to have non-hierarchy organizational. More specifically, it was mentioned in the case
Describe a typical day at work at Mrs. Fields’ Cookies for Store manager, District manager, Regional director of operations, Store controller and for Debbi and Randy Fields.
Answer to question#1 Store manager performs the following tasks at work:
➢ Enters workday characteristics for the system to structure overall tasks.
➢ Schedules production, including inventory management.
➢ Hires new employees. District manager performs the following tasks at work:
➢ Manages 6 stores (6 store managers are reporting to him/her).
➢ Reviews 50 pages of store reports.
➢ Reviews and set quotas (amount of bonus a store manager could make) for each of his/her 6 stores.
➢ Involves in local marketing decisions. Regional director of operations performs the following tasks at work:
➢ Manages 6 district managers, who each cover 6 stores (total of 36 stores).
➢ May also manage a store directly, in addition to 36 stores.
➢ Works with Controller in Utah to discuss any accounting differences.
➢ Involves in local marketing decisions.
➢ Reviews 300 pages of store reports. Store controller performs the following tasks at work:
➢ Manages between 35 and 75 stores.
➢ Reviews daily reports summarizing overall sales.
➢ Monitors and manages unusual activities. Debbi and Randy Fields performs the following tasks at work:
➢ Debbi is in charge of all operations including store operations, product development, human resources, and public relations.
➢ Randy is in charge of business strategies including information system and technology, finance, real estate and growth opportunities.
Question#2
What type of strategy is in place at Mrs. Fields’ Cookies?
Answer to question#2
There are 3 types of strategy in place at Mrs. Fields’ Cookies. They are:
➢ Business strategy. Mrs. Fields’ Cookies chose to use “differentiation”.
➢ Organizational strategy. Mrs. Fields’ Cookies chose to have non-hierarchy organizational. More specifically, it was mentioned in the case