Mud Hens Case Study

Toledo Mud Hens Positioning: The Toledo Mud Hens is a baseball stadium for baseball fans within the Toledo area. They are known as the leaders in ticket sale revenue, food and beverage sales, merchandise sales, and corporate sales in the baseball league. The Toledo mud hens are known baseball, family fun, and high-class food. The executives describes it as a place to run into your local neighbors and friends. It provides a social atmosphere rather than an ordinary baseball game.
Their unique point of difference is their attention to provide family oriented place that is affordable and fun. They pride themselves on their fun atmosphere where you can enjoy family or even go on a date. Their tickets are as low as a movie ticket, therefore giving
them a price advantage over the competition.
Absolut Vodka Positioning:
Absolute Vodka is for upper class sophisticated and witty people. This brand represents prestige, high self-esteem, individuality, and authenticity. Absolut Vodka is not marketed as a simple drink, but a lifestyle. This Vodka is very smooth and can be used as a base for hundreds of drinks.
Their unique point of difference are their additional flavors of vodka and limited addition bottle designs. They have flavors such as vanilla, kurant, citron, and raspberry. Some limited addition bottles are the disco bottle, the metallic gold bottle, and the silver bottle. Having different flavors and bottle designs gives Absolut a unique advantage because it adds different personality and caters to their consumers. It lives up to the cutting edge and cool brand identity.
Herbal Essence Positioning: Herbal Essence is for women who want organic and fun hygiene products that have a unique and pleasant scents. Herbal essence products included hair shampoo, body wash, hair dye, and many other products women use for their daily use. Their products give you and “pleasurable” experience that you will never forget. Their unique point of difference is their organic ingredients and lush scents. Their shampoos and even their dye includes a fusion of fruit extracts that leave their products with wonderful and unique scents. Their customers will be able to recognize their scents instantly because of the fruit extracts that give their products their “exotic twist”.