My Father Is A Liar Rhetorical Analysis

Just three powerful words can change the complete mood of a powerful moment: “but...he lies”. These words are repeated multiple times throughout the PSA “My father is a liar”, that gives the piece a very strong emotional appeal. “My father is a liar” is a tear jerking commercial that promotes an educational insurance for children to receive a higher education to accomplish their goals in life. The insurance company owning this commercial is MetLife. Metlife was first founded in 1869 and has continued to grow and spread around the world, being unquestionably successful in their journey. This commercial, that eventually went viral, was a huge achievement for the company. “My father is a liar” uses many different literary devices to grab the
This message illustrates the importance of a child’s education. It also shows how a person cannot alter their future but they can do something in order to spawn a better one. Metlife morals the dream of parents wanting the very best for their children. Parents want their kids to have a great education, and for their dreams to become a reality. The ad shows how the father will do whatever it takes for his daughter to have the best life possible for in their state of living. Viewers can tell that this father will go above and beyond for his
The repetition of “he lies” is said throughout the advertisement to make it seem like the father is at fault for “lying” to his daughter. This adds even more sympathy towards the family in the commercial. The tone of the daughter's voice plays a huge role in the feel of the commercial. In the first half, she is happy and full of joy to have such a great father. The tone takes a complete turn when she starts listing off the reasons why he is lying to her; the little girl is no longer happy, but more sad and shameful. The change in mood and the tone go hand in hand because they both switch at the same time. As the daughter’s voice changes, the happiness and smiling and laughter goes away in the ad. It is now what the father does when he is without his daugher which is extreme struggle. Pathos is what this PSA is based around. Pathos is shown through children, music, the labor the father goes through, facial expressions, along with the specific words being said. This father goes to every possible limit for his daughter to have a positive, healthy life and a bright future, how far would you go for your