At first, R&B originated in the late 1940s. R&B got its name from record a company, when it initially came out it was predominately to Urban African Americans. The first name change occurred in the 1960s. During the 1960s R&B made contributes to rock and roll. Caucasian Americans then used the term R&B for soul, funk influenced music.
Secondly, R&B creativeness in its musical instruments and rhythm. The types of instruments they use are drums, pianos, trumpets, saxophones, bass, and etc. The rhythm of the instruments makes the music come alive; it gets snuck in you like your favorite tune.
Afterwards, people from Ray Charles to Beyoncé are R&B artists.