Another indicator of a good business idea is whether the creator of the company is able to find any potential investors ready to sponsor his project. In this case, Mata is the first to find enough capital (half a million euros) to launch his project. His ex-CEO at BroadVision also wanted to invest in the project, showing us just how serious and well thought of this business plan actually was. Although the initial funds were clearly insufficient to bring MyAlert at the top of the ladder both domestically and internationally, Mata’s strategy is clear-cut in the sense that the first priority was developing a project with “a top-tier management and technical team and a sound technological platform to make alerts work at the targeted scale” (p. 2). The company could effectively y use its technological platform to provide a personalized service, that at the time, was crucially needed by customers and companies who wished to stay at the top of the
Another indicator of a good business idea is whether the creator of the company is able to find any potential investors ready to sponsor his project. In this case, Mata is the first to find enough capital (half a million euros) to launch his project. His ex-CEO at BroadVision also wanted to invest in the project, showing us just how serious and well thought of this business plan actually was. Although the initial funds were clearly insufficient to bring MyAlert at the top of the ladder both domestically and internationally, Mata’s strategy is clear-cut in the sense that the first priority was developing a project with “a top-tier management and technical team and a sound technological platform to make alerts work at the targeted scale” (p. 2). The company could effectively y use its technological platform to provide a personalized service, that at the time, was crucially needed by customers and companies who wished to stay at the top of the