Myanmar electric market
“Market brief information for electrical product in Myanmar market”
According to the market survey, there are premium brand market, medium brand market and low brand market remaining with various brand names and origins we can see.
Despite many brands and origins we found in the market, market segment is running as household, project (government) and project (private) that we observed.
LOW BRAND IN THE HOUSEHOLD MARKET
Household market runs independently and we guessed 60% of market share belong to the low brand market with mostly occupied by the China brand that is competitive price with poor quality according to the market acceptance especially in rural areas the place away from the towns. No marketing activities had been found and only the price is main issued to penetrate in the market and no brand loyalty as well. Most of the users do not interest on calculation of price and quality to be saved and long lasting.
Low brand market controlled by the traders who have contact with mainland China by using border trade to import the goods into the market.
Market competition is only focusing on price and mainly controlled by the wholesalers with the credit payment term to the outlets so who can comply the credit payment can be survived in the low brand in the household market.
There are no branded products in the low brand household market and only for household usage. MEDIUM BRAND IN THE HOUSEHOLD MARKET
Medium brand in the household market has some marketing activities trying to be the branded product in the market with various kinds of origins such as Korea product, China product,
Malaysia product, Thailand product, Vietnam product and local product. Approximately 30% of market share belong to the medium brand in the household market and mainly targeting to the people who are living in the cities.
Lioa and Die Quem products from Vietnam are trying to be branded product in this market with many ways of marketing activities even up to TV
According to the market survey, there are premium brand market, medium brand market and low brand market remaining with various brand names and origins we can see.
Despite many brands and origins we found in the market, market segment is running as household, project (government) and project (private) that we observed.
LOW BRAND IN THE HOUSEHOLD MARKET
Household market runs independently and we guessed 60% of market share belong to the low brand market with mostly occupied by the China brand that is competitive price with poor quality according to the market acceptance especially in rural areas the place away from the towns. No marketing activities had been found and only the price is main issued to penetrate in the market and no brand loyalty as well. Most of the users do not interest on calculation of price and quality to be saved and long lasting.
Low brand market controlled by the traders who have contact with mainland China by using border trade to import the goods into the market.
Market competition is only focusing on price and mainly controlled by the wholesalers with the credit payment term to the outlets so who can comply the credit payment can be survived in the low brand in the household market.
There are no branded products in the low brand household market and only for household usage. MEDIUM BRAND IN THE HOUSEHOLD MARKET
Medium brand in the household market has some marketing activities trying to be the branded product in the market with various kinds of origins such as Korea product, China product,
Malaysia product, Thailand product, Vietnam product and local product. Approximately 30% of market share belong to the medium brand in the household market and mainly targeting to the people who are living in the cities.
Lioa and Die Quem products from Vietnam are trying to be branded product in this market with many ways of marketing activities even up to TV