Presented to the Faculty of the
College of Business
University of Rizal System
Rodriguez, Rizal
In Partial Fulfillment of the Degree of
Bachelor of Science in Business Administration
Major in Marketing Management
REY R. VARGAS
2013
ACKNOWLEDGEMENT The author would like to extend his profound gratitude to all persons involved in making this narrative report. Dr. Marita M. Canapi, President University of Rizal System, for her great concern in the upliftment of this University; Dr. Fe D. Batoon, Chancellor Cluster I, for giving the author to experience the narration work; Mrs. Maricel V. Maniaol, Program Head College of Business and On the Job Training Adviser, for her moral support, for her encouragement and guidance; Mr. Alexander S. Paulino, General Manager/Business Partner, Phoenix 1129 Marketing, for accepting and guiding him as a trainee and assisting him to the field of marketing; Mrs. Emilie L. Jimenez, Proprietor/Business Partner Phoenix 1129 Marketing, for sharing her knowledge and to make her training valuable; To the Phoenix 1129 Marketing Staffs, for the knowledge and assistance extended to the trainee;
Mr. Hector R. Rubliales II, for his moral support and for being an enthusiastic and energetic adviser; His classmate, friends and best friend for being part of the author’s life during the time through sadness and joy, and for supporting her physically and emotionally;
His Fraternal Brothers and Sisters in Alpha Sigma Phi Philippines Inc. especially Delta Xi Chapter, for showing the real brotherhood and sisterhood, for helping the author to be better the man;
His Bro. Raynaldo Dy. Reyes and Bro. Alexander S. Paulino for sponsoring his education and supporting financial needs;
His Parents, Mrs. Lilia Vargas and Mauro Vargas, for being supportive and loving mother;
Finally, to our Almighty God for giving his life blessings, wisdom and strength to face the difficulties.
DEDICATION
This
Humble