Natural Hair And The Lack Hair Care Product Promotion
Running head: NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION
Natural Hair and the Lack of Hair Care Product Promotion
Celia Hartman
Columbia Southern University
NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION
Natural Hair and the Lack of Hair Care Product Promotion
Natural hair has become very popular among African American women, myself included, within the last ten years. Finding the hair care products needed is almost impossible. There are no commercials on main stream TV or advertisements in magazines. If you want to know anything about what products are available, the internet is your best bet. With the help of Natural Hair bloggers and the YouTube vloggers, who created their channels to share information, women with natural hair have been able to get the necessary information on what products are available to them for use. Bloggers and vloggers receive products from different companies, review them, and then share their experiences with others in the natural hair community. These smaller companies assist the bloggers and vloggers in hopes they provide an exceptional review of their product, which in turn, leads to reaching the customers of their target market. Eventually the larger companies soon saw this as a way to introduce their products as well and followed suit.
Pros of the Issue The internet and social media have opened promotional doors for small companies such as Sundial’s Shea Moisture Hair Care Line and Mixed Chicks. These are just two companies who have a market niche in natural hair care products. By sending samples to bloggers and vloggers, customers with natural hair started to inquire about their products at the local retail stores. Not long after, initially we began to see print ads in magazines targeting African American women, like Essence, Ebony and Jet. As the market started to grow ads began appearing in more mainstream magazines like Woman’s Day, Allure, and eventually
Natural Hair and the Lack of Hair Care Product Promotion
Celia Hartman
Columbia Southern University
NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION
Natural Hair and the Lack of Hair Care Product Promotion
Natural hair has become very popular among African American women, myself included, within the last ten years. Finding the hair care products needed is almost impossible. There are no commercials on main stream TV or advertisements in magazines. If you want to know anything about what products are available, the internet is your best bet. With the help of Natural Hair bloggers and the YouTube vloggers, who created their channels to share information, women with natural hair have been able to get the necessary information on what products are available to them for use. Bloggers and vloggers receive products from different companies, review them, and then share their experiences with others in the natural hair community. These smaller companies assist the bloggers and vloggers in hopes they provide an exceptional review of their product, which in turn, leads to reaching the customers of their target market. Eventually the larger companies soon saw this as a way to introduce their products as well and followed suit.
Pros of the Issue The internet and social media have opened promotional doors for small companies such as Sundial’s Shea Moisture Hair Care Line and Mixed Chicks. These are just two companies who have a market niche in natural hair care products. By sending samples to bloggers and vloggers, customers with natural hair started to inquire about their products at the local retail stores. Not long after, initially we began to see print ads in magazines targeting African American women, like Essence, Ebony and Jet. As the market started to grow ads began appearing in more mainstream magazines like Woman’s Day, Allure, and eventually