(Rashid Maqbool) becoformanite@yahoo.com COMSATS Institute of Information
Technology Lahore, Pakistan.
Abstract:
Mostly websites do not match the search engine requirements because of either black SEO implementation or no SEO to them. SEO supports the websites to get top rankings on the search engines. To get top ranking on search engines is the ultimate aim of each product and service based website. This top ranking on search engines leads more traffic towards site. But wrong or bad SEO do not lead traffic towards the site. There is no particular standard for SEO in national and international level. In this search paper we, will see how SEO standards are mandatory at international level and how they can positively affect the websites-ultimately businesses.
Introduction:
The basic purpose of all the product and service based websites is to get top ranking on search engines. e.g. Google, yahoo, msn. This thing leads to the traffic towards website, which assist the sites to attain their goals. Web traffic is food, drink, and oxygen-in short, life itself-to any web-based business. [1]
Now a day the main thing for increasing the traffic on website is to make it user friendly as well as search engine friendly. The design of Web site must be balance between the needs of its users and the needs of the search engines. [2]
In order to make website as search engine friendly, the main technique is using now a days is SEO (Search Engine Optimization). In SEO different algorithms and keyword are used which enhance the internet marketing without any cost which increase the traffic towards site. Keywords play very important role in order to provide a higher position to website on search engine. That’s why sometimes people use irrelevant keywords for their sites. Irrelevant keywords can lead to a good traffic but it cannot help to provide the desire position in the eye of users.
The amount of information on the web is growing rapidly, as
References: 1- Harold Davis, and Safari. Search Engine Optimization: Building Traffic and Making Money with SEO. Published by O’Reilly. 2006. Pages 1-12. 2- Kristopher B.Jones. Search Engine Optimization: Your visual blueprint for effective Internet Marketing. Wiley Publishing, Inc Indiana. 2008. Pages XIV-XXIV. 4- About ISO. May 7, 2009. (http://www.iso.org/iso/about.htm). 5- Website. May 6. 2009. (http://en.wikipedia.org/wiki/Website). 6- The Internet Big Picture. May 7, 2009. (http://www.internetworldstats.com/stats.htm). 7- Shari Thurow, Search Engine Visibility: Before you build. Published by New Riders. 2003. Pages 6-14. 8- Top 10 SEO mistakes. May 8, 2009. (http://www.webconfs.com/top-10-seo-mistakes-article-24.php). 9- Search Engine Journal. May 9, 2009. (http://www.searchenginejournal.com/bad-seo-techniques-that-will-hurt-your-google-rankings/7065/). 10- SEO Issues with duplicate contents. May 9, 2009. (http://www.barrywise.com/2008/10/seo-issues-with-duplicate-content-htaccess-robots-and-urls-part-1/). 12- ISO. May 12, 2009. (http://www.oppapers.com/essays/Iso/191168). 13- The essence of ISO 9000registration, May 12, 2009. (http://theartofservice.com/ISO/ISO/The-Essence-of-ISO-9000-Registration.html). 14- Need for ISO 9001:2008 QMS Certifications. May 12, 2009. (http://tqvision.com/iso9000why.htm). 15- SEO-Search Engine Optimization Terms & Acronyms. May 12, 2009. (http://www.xivos.com/seo-search-engine-optimisation-terms-acronyms/). 16- Jill Whalen. The Art of SEO. Published: Tuesday, August 28, 2007. (http://www.highrankings.com/art-of-seo). 18- SEO. May 12, 2009. (http://google.about.com/od/s/g/seodef.htm).