Locker & Kaczmorek(2010) term purpose as the message of the website or what should be included in the website and what the company wants to communicate to its audience. One of the main purposes of the GHD website is to provide up to date and informative information on the company to current and prospective clients of what the company’s main purpose is and the diverse business’s it is involved in. It clearly advises the reader that it is primarily a consulting firm across a number of disciplines such as engineering, architects, environmental scientists that serves clients across numerous businesses such as property, water and energy and resources. Another purpose of the website is to give a history of the company and its success stories to build a rapport with the reader and give a human story to the face of the company and make potential customers feel comfortable that the company knows what it is doing. The third purpose it to provide easy detailed information on the current services, projects and also locations of face-to-face company
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