Preview

Paiboc

Better Essays
Open Document
Open Document
1528 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Paiboc
With the explosion of the Internet came the explosion of the communication medium of the website. Although no longer a new concept, it is constantly evolving as new forms of communication are explored and placing your business in the foreground with an easy to navigate and overall informative website is imperative to capturing your target audience. Throughout this essay the website for the global engineering, architecture and environmental consulting company GHD Australia with be reviewed. This website will be analyzed for its effective communication to its audience by applying the six principles of the Locker & Kaczmorek(2010) PAIBOC(Purpose, Audience, Information, Benefits, Objections, Context) principals, which will discussed in more detail later in the essay. This is done in the hope of showing the successful implementation of these principles in the creation of a user-friendly successful communication tool.

Locker & Kaczmorek(2010) term purpose as the message of the website or what should be included in the website and what the company wants to communicate to its audience. One of the main purposes of the GHD website is to provide up to date and informative information on the company to current and prospective clients of what the company’s main purpose is and the diverse business’s it is involved in. It clearly advises the reader that it is primarily a consulting firm across a number of disciplines such as engineering, architects, environmental scientists that serves clients across numerous businesses such as property, water and energy and resources. Another purpose of the website is to give a history of the company and its success stories to build a rapport with the reader and give a human story to the face of the company and make potential customers feel comfortable that the company knows what it is doing. The third purpose it to provide easy detailed information on the current services, projects and also locations of face-to-face company



References: Castells, M 2002, The Internet Galaxy, Oxford Press, London. Dahlen, M Rasch, A & Rosengren, S 2003, Love at First Site? A Study of Website Advertising Effectiveness. Journal of Advertising Research, 4. GHD Australia 2009, GHD Australia, GHD Corporate Marketing Services, Australia, August 2011, http://www.ghd.com/australia/ Locker, KO & Kaczmarek, SK 2010, Business communication: building critical skills, 5th edn, McGraw-Hill, Sydney. McMillan S.J, Hwang.J & Guiohk Lee 2003, Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research, 43, pp 400-409. Sharp, L 2002, ” Positive response action: The ultimate goal of website communication", Journal of Communication Management, Vol. 6 1, pp.41 - 52 Slevin, J 2000, The Internet and Society, Polity Press, Oxford.

You May Also Find These Documents Helpful

  • Better Essays

    You Decide - Proposal

    • 2774 Words
    • 12 Pages

    The Website Specialist has been tasked by Bunker Book Store to develop a website. Our goal is to design a custom website to help them reach customers around the world, so they can increase traffic and profits. We intend to accomplish this by taking a close look at Bunker Books, so we can identify and build the website according to needs. The Website Specialist will create a website which will be the solution to many issues and also make Bunker Book Store more competitive in the marketplace. It will allow millions of customers to be reached around the world. We have helped many companies build their customer base and we know that we can help Bunker Book Store reach their goals too. The website is a very powerful tool and has numerous advantages, when it is carefully built and designed.…

    • 2774 Words
    • 12 Pages
    Better Essays
  • Good Essays

    Memo Review

    • 958 Words
    • 4 Pages

    Flatley, M.E., Lesikar, R.V., & Rentz, K. (2008). Business Communication (11th ed.). Retrieved from The University of Phoenix eBook Collection database.…

    • 958 Words
    • 4 Pages
    Good Essays
  • Good Essays

    When researching a topic on the internet we find that different Websites can be aimed toward specific audiences. “Besides identifying the primary and secondary audiences in a general way, you also need to understand your relationship with everyone involved” (Gurak & Lannon, pg. 53). This helps to determine the outline and formality of what will be stated in the site.…

    • 827 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Comparison Report

    • 1078 Words
    • 5 Pages

    References: Amy Newman; Scot Ober. Business Communication: In Person, In Print, Online. Cengage Learning, Bookshelf.…

    • 1078 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    M2 Unit 34

    • 819 Words
    • 3 Pages

    In this assignment I am going to assess how my website design contributes to fulfilling the CHPS purposes, through meeting the requirements of the target audience. I am also going to explain why certain features I have planned in my website have been included. What is their purpose as far as target users are concerned? I am also going to show an understanding of the organisation’s objectives. I am also going to explain the potential unforeseen users of the website.…

    • 819 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Robbins S Stephanie and Stylianou C Antonis (2003) Global corporate web sites: an empirical investigation of content and design, Information & Management, 40: 205 – 212.…

    • 5093 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Raymond V. Lesikar and Marie E. Flatley, eds., Basic Business Communication: Skills for Empowering the Internet Generation, 10th Edition. (Boston: McGraw- Hill, 2005).…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The first step would be to identify the problem, which is the buyer, in this foreign market potential. Figuring out the cultural differences and the different wants/demands of the customers is key in determining how well your product/service will do in this foreign market Kumar, V. (2001).After determining the problem, it is necessary to develop an approach, or solution to this problem, like changing the packaging or the script of your commercials. Once a solution is found, implement the solution and collect data/research to see if the solution works, or needs changes. Report these data and research findings to prove this solution would work, or still needs improvement.…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Best Essays

    References: Abd Aziz, N., Mohd Yasin, N., & Syed A. Kadir, B. (2008). Web advertising beliefs and attitude: Internet users’ view. The Business Review, Cambridge, 9(2), 337-337.…

    • 2779 Words
    • 9 Pages
    Best Essays
  • Better Essays

    Personal Work Environment

    • 1321 Words
    • 6 Pages

    Bovee, C. L., & Thill, J. V. (2000). Business Communication Today (6th Ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 1321 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Five Forces of Starbucks

    • 5389 Words
    • 22 Pages

    Ducoffe, R.H. (1996), “Advertising value and advertising on the web”, Journal of Advertising Research, Vol. 36 No. 5, pp. 21-35.…

    • 5389 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    References: Akao, Y. 1990. History of quality function deployment in Japan, The best on quality,…

    • 6490 Words
    • 28 Pages
    Powerful Essays
  • Better Essays

    Colours and graphics are of particular importance of websites and so are branding but the presentation of quality information means that Websites are now a respected source of information and help. In fact, these days’ visitors expect quality information and they want it presented well. If they don't find it on one site, chances are there's another one around the corner that will offer them the information they want. Nowadays, communication through a website is expected to be two-way. Visitors are increasingly willing to contact a business through its website by way of…

    • 2442 Words
    • 10 Pages
    Better Essays
  • Best Essays

    Study on E Shopping

    • 1722 Words
    • 7 Pages

    [ 2 ]. Korgaonkar PK, Wolin LD (1999). “A multivariate analysis of web usage”. Journal of advertising Research 39(2): 53-68.…

    • 1722 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Robbins, S. S., & Stylianou, A. C. (2003). Global corporate Web sites: An empirical investigation of content and design. Information and Management, 40(3), 206-212.…

    • 3753 Words
    • 16 Pages
    Powerful Essays