New Era Cap Co. Product Life Cycle
New Era Cap Co. Inc. Product Life Cycle
Hats are a product that have become deeply incorporated in the American culture and lifestyle. In the United States, hats are nearly always present in everyday life, from sports events (i.e. baseball games) to the streets of New York where one might see people wearing hats as a fashion accessory in their everyday life. Today, there are a plethora of different styles and varieties of hats. For example, one can buy university hats, sports teams hats and even superhero hats, thus causing the hat industry grow everyday. In this paper, I will analyze the hat industry life cycle, specifically focusing on the “New Era” company, one of the most popular hat companies in the United States and worldwide. The New Era Cap Co. Inc. was founded in 1920 and was first known as E. Koch Cap Co. Their headquarters is located in Buffalo, New York, and the CEO of the company is a member of the Koch family - Mr. Cristopher H. Koch. The New Era Cap Co. has expanded globally into Canada in North America, Brazil in South America, Korea and Japan in Asia, and more than 40 countries in Europe. Even though hats are New Era's biggest product, they also sell other products such as jackets, tees, hoodies and many cleaning kits and accessories for hats. New Era provides products for men, women and kids of all ages, and among their most famous hat lines are the MLB, NHL, NBA, NFL and College lines. New Era offers different styles of hats such as the “fitteds,” which have different sizes to fit varying head sizes, and also the “snapbacks,” which you can adjust to the size of your head. Target Markets New Era targets its products towards a younger crowd, usually sports fans, ranging from kids as young as 15 years old to people around 35 years of age. The reason New Era targets a younger market is because the hats are accessories generally used by younger people, and it is hard to find peoNple older than 35 years of age wearing hats on a daily
Hats are a product that have become deeply incorporated in the American culture and lifestyle. In the United States, hats are nearly always present in everyday life, from sports events (i.e. baseball games) to the streets of New York where one might see people wearing hats as a fashion accessory in their everyday life. Today, there are a plethora of different styles and varieties of hats. For example, one can buy university hats, sports teams hats and even superhero hats, thus causing the hat industry grow everyday. In this paper, I will analyze the hat industry life cycle, specifically focusing on the “New Era” company, one of the most popular hat companies in the United States and worldwide. The New Era Cap Co. Inc. was founded in 1920 and was first known as E. Koch Cap Co. Their headquarters is located in Buffalo, New York, and the CEO of the company is a member of the Koch family - Mr. Cristopher H. Koch. The New Era Cap Co. has expanded globally into Canada in North America, Brazil in South America, Korea and Japan in Asia, and more than 40 countries in Europe. Even though hats are New Era's biggest product, they also sell other products such as jackets, tees, hoodies and many cleaning kits and accessories for hats. New Era provides products for men, women and kids of all ages, and among their most famous hat lines are the MLB, NHL, NBA, NFL and College lines. New Era offers different styles of hats such as the “fitteds,” which have different sizes to fit varying head sizes, and also the “snapbacks,” which you can adjust to the size of your head. Target Markets New Era targets its products towards a younger crowd, usually sports fans, ranging from kids as young as 15 years old to people around 35 years of age. The reason New Era targets a younger market is because the hats are accessories generally used by younger people, and it is hard to find peoNple older than 35 years of age wearing hats on a daily
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