These ads are telling the viewer that if they do not use their tires the children that they are transporting will ultimately be slaughtered in a horrific accident. The advertisements that use this technique are usually trying to sell their product to young adults and parents. Michelin and Newyear both use a sad type setting to set the mood for the ad. Both companies make the colors in the ad dim and dark colors. They also do not pick a happy infant or child. These tire advertisements appeal to emotions that causes the customers to want to buy the product because of their fear for their children. There are many similarities in both of these ads. These ads show that this is an effective way to get you product to be purchased. The companies that use this type of advertisement show that fear is an effective way to sell products and get people to remember their
These ads are telling the viewer that if they do not use their tires the children that they are transporting will ultimately be slaughtered in a horrific accident. The advertisements that use this technique are usually trying to sell their product to young adults and parents. Michelin and Newyear both use a sad type setting to set the mood for the ad. Both companies make the colors in the ad dim and dark colors. They also do not pick a happy infant or child. These tire advertisements appeal to emotions that causes the customers to want to buy the product because of their fear for their children. There are many similarities in both of these ads. These ads show that this is an effective way to get you product to be purchased. The companies that use this type of advertisement show that fear is an effective way to sell products and get people to remember their