Preview

Nike's Attempt to Improve the World

Best Essays
Open Document
Open Document
3584 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike's Attempt to Improve the World
Johanna Snieckus
Ms. Grosh
English 103-033
8 November 2011
Nike’s Attempt to Improve the World There are tons of different companies that make products for different sports; including Adidas, Nike, Champion, Under Armour, and many more. The question is, which brand is the best to buy as a consumer? Some people like to buy the cheapest products in order to save money, but little do they know they could be hurting the world by doing so. Nike’s brand may not be the cheapest of all brands, but it is definitely the most eco-friendly. Not only are they eco-friendly, but also their corporation works to make the world a better place by assisting those around the world who are in need. Nike also finds that it is important that people all around the world have access to sport because of the benefits it brings to individuals. Consumers buy Nike’s products rather than other brands, because they take many steps to make the world a better place like being eco-friendly and having their own foundation. Nike’s Corporations pushes very hard and successfully to show their audience, through advertisements and media, that they are green, help different people and groups around the world, and try to improve the world through sport. Although others may disagree and say that Nike is not eco-friendly, and treat their own employees poorly, it is important to remember that Nike is working very hard and being as honest as possible to make everything better for their consumers, because that is who is the most important towards their company. In our current society, being eco-friendly is becoming more and more important every day. We are slowly running out of natural products to use in our everyday lives, which is why being green is so important. Reduce, reuse, and recycle is a main part of helping our environment. A lot of times, people in our society, don’t even realize that they are hurting our environment because they don’t picture themselves as a whole. For example, most families



Cited: Elliot, Stuart. “Nike Harnesses ‘Girl Effect’ Again.” The New York Times. The New York Times, 10 Nov. 2010. Web. 08 Oct. 2011. Grow, Jean M. "The Gender of Branding: Early Nike Women 's Advertising a Feminist Antenarrative." Women 's Studies in Communication 31.3 (2008): 312-343. Academic Search Complete. EBSCO. Web. 11 Oct. 2011. Locke, Richard, et al. "Beyond corporate codes of conduct: Work organization and labor standards at Nike 's suppliers." International Labour Review 146.1-2 (2007): 21-40. Wiley. Web. 20 Nov. 2011. <http://www.washington.edu>. “Nike”. Advertisement. Nike Blog, 02 Aug. 2010. Web. 4 Nov. 2011. Nike Better World. 16 Mar. 2011. YouTube. Web. 09 Oct. 2011. “Nike Better World.” Nike Better World. Nike Inc., 2011. Web. 09 Oct. 2011. <http://www.nikebetterworld.com/>. Nike Commercial. 01 Apr. 2008. YouTube. Web. 4 Nov. 2011. Nike Facebook Page. (N.p.). Nike, 02 Oct. 2011. Web. 08 October 2011. Stabile, Carol A. "Nike, Social Responsibility, and the Hidden Abode of Production." Critical Studies in Media Communication 17.2 (2000): 186. Academic Search Complete. EBSCO. Web. 12 Oct. 2011. Vega, Tanzina. "Nike Tries to Enter the Niche Sports It Has Missed." The New York Times. The New York Times, 1 June 2011. Web. 8 Oct. 2011.

You May Also Find These Documents Helpful

  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    keady, J. (2009, October 2). When will nike "just do it" on the sweatshop issue?. Retrieved from…

    • 5847 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Kasean Wiley Nike Speech

    • 1026 Words
    • 4 Pages

    Thesis : Nike brand is a well known house hold name because the companies founders were able to “on” a logo paired with celebrity sponsorship and representation.…

    • 1026 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and other sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are made outside of USA. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the interaction between the company Nike and its external business environment, as well as the internal strengths and weaknesses of the company. We will attempt to discover some of the significant changes and events in the external environment that have occurred in the last 5 years and have directly impacted Nike. We will describe how the company adapted and responded to these changes and what the effects of these events were. Also we will identify and describe some of Nike's internal strengths and weaknesses.…

    • 4587 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael “Air” Jordan, Bo Jackson, or Wayne Gretsky “The Great One” doing amazing physical feats, always, motivated the crowds. The Nike company new this, and blasted it marketing campaign through all sorts of media. In this essay I will break down this multi-billion dollar company’s marketing techniques in the areas of: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside…

    • 2640 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor conditions, with harassment and abuse. Nike has sought to respond to these allegations by putting into place a code of conduct for all of its suppliers, and working with the Global Alliance to review around 21 of these factories, and to pick up and respond to issues.…

    • 571 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike’s official website has a detailed set of “responsibilities” that it must adhere to in order to maintain a safe and fair working environment. Many of the policies are to do with sustainable production and development of their products. However many investigations through current affairs programs have revealed that some of these responsibilities are not being carried out. Nike has been accused of allowing the factories to force their workers to work 7 days a week, long days, employing underage workers. Nike continually defends it’s factories saying that the reports that they receive and inspections that they carry out show no signs of abuses or exploitation.…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Gender Seperation

    • 2052 Words
    • 9 Pages

    In the above example, Nike is showing support to women athletes by advertising women athletic footwear. Because of this participation, Nike has influenced other corporations to do the same by making great gains for their support. For years gender separation has existed and mainly alienating women from some topics. Shari L. Dworkin and Michael A. Messner, who both hold degrees in gender studies, review a list of academic studies and discuss the different roles that gender play within our American sport culture in the article “Just Do…What? Sport, Bodies, Gender.” Judith Lorber, who writes “Nights to His Day:’ The Social Construction of Gender,” is highly interested in changing conceptions of gender. She believes that gender separation must exist or it could very well be revolutionary if women are not held to specific standards of femininity and masculinity. According to Jean Kilbourne, advertising plays an important role in consumer behaviors; what can seem normal for some, can be dangerous and insulting for others. Although it may be dangerous and insulting, advertisement is gender separated to target certain gender specific. In spite of the best efforts on trying to keep an equal opportunity and integrate the genders, gender separation must still exist. First, sports must remain gender specific; next, marketing must remain gender specific; finally, military must remain gender specific.…

    • 2052 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    [ 37 ]. Wendy Kaufman, “World Cup Battle: Nike V Adidas”, 2006 at http://www.npr.org/templates/story/story.php?storyId=5459929 (accessed 6 February 2010)…

    • 6379 Words
    • 26 Pages
    Powerful Essays
  • Better Essays

    “They asked us to build a community of strong and healthy women,” and that is exactly what Widen & Kennedy Advertising did for the corporate giant Nike. Nike, a leading world supplier in athletic shoes and clothing, watched patiently through the late 1980s and into the early 1990s as the rate of women athletes steadily rose. Nike, who was known for their “power” advertisements geared towards male athletes, began to see a new potential market emerging. In the 1990s, Nike began an advertising campaign, not to advertise one specific product, but to advertise the benefits of women in sports and to build that image to the public. Nike believed that it was important to encourage female participation, and they hoped…

    • 1185 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Tnc Research Paper

    • 1383 Words
    • 6 Pages

    Hartman L, Wokutch R (2003) Nike, Inc.: corporate social responsibility and workplace standard initiatives in Vietnam. In: Hartman L, Arnold D, Wokutch R (eds) Rising above sweatshops. Praeger, Westport pp 145-190…

    • 1383 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    This paper explores Nike and their ability to overcome the consumer market. We will take a look at their strategic planning as far as concept, market segment and value proposition. Throughout this paper we will explain how Nike is one of the most sustained companies in our markets. The reason behind their success, their new inventions and solutions that seem to benefits athletes all around the world.…

    • 1621 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    In 2000, a series of billboard advertisement appeared in Australia for a new football boot made by Nike. What Nike did is to cut the work of culture hammers by jamming it’s own advert through the use of slogans that read “I am not/A target market/ I am an athlete”. In the same year, Nike launched anti Nike web site. Kate Coyer argues that the jamming of adverts by Nike shows there is no anti commercial gesture which cannot be commercialized. Also, Coyer argues that advertising agencies see anti corporate activities no more than a street trend, and there always be an ad that will persuade even sincere consumers. According to Tim Jordan, protesting against working conditions and the use of child labour in overseas factories have limited effect on corporations: corporations like Nike have the ability to uitilise culture jamming techniques, which undermine the work of culture jammers. There is no arena of life that corporations do not touch, therefore, culture jamming should be abandoned. Corporations may be the real author of culture jamming work. Therefore, Jordan argues activists should protest against bombarding people with imageries, instead of raising emotional…

    • 1108 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Body Image Research Paper

    • 1176 Words
    • 5 Pages

    An entity of its own, to be singled out and set apart just like the days of racial segregation in the US school system, and perpetuating this mind set by putting these women on the defense. All the while doing it under the guise of encouraging our self-esteem and natural beauty is good. Advertisers know no bound with these deceptive practices. These tactics are tacky and unscrupulous, seeking to insert in the public’s mind that Nike embraces the non-traditional beauty, and this is the attitude of the woman that wears or uses Nike products, when in reality Nike is just like every other company that seeks to increase capital. These campaigns are nothing more than manipulative marketing schemes that don’t give a flip about our self-esteem just their bottom-line which is capital…

    • 1176 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nike Marketing Plan

    • 7636 Words
    • 31 Pages

    Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a formidable competitive advantage.…

    • 7636 Words
    • 31 Pages
    Good Essays

Related Topics