Preview

Nike

Powerful Essays
Open Document
Open Document
2204 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike
“Individual assignment
On
ICEVBM: Indian Culture Ethics & Value Based Management”

NIKE
Introduction-
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,etc.
Nike is the leading maker of athletic shoes, equipment and apparel. Nike products cover a broad range of sports including basketball, football, running and soccer. Sneakers made by Nike are sold for $40-$200 per pair. Nike is one of the most-heavily advertised and best known brands in the world. Nike has signed exclusive and expensive marketing deals with some of the world's top athletes -- including Tiger Woods, Andre Agassi and LeBron James -- to promote its products.
In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 200 other countries.

QUESTION-1-
Describe an ethical failure by an organization on an important business decision and its adverse downstream consequences.
Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States, with the exception of some in the agricultural sector. However, internationally, mainly in poor third world countries, that is far from the truth. Large corporations from the United States have moved a large portion of their factories overseas to circumvent the strict working regulations within the United States. The third world countries such as Vietnam, China, South Korea, and Taiwan provide access to readily abundant cheap labour. These corporations could now

You May Also Find These Documents Helpful

  • Better Essays

    Running is one of the key categories that helps Nike maintain its industry leader position and fuels growth. Nike 's consumer-focused strategy will drive growth through market place capacity and penetration (Sneaker News, 2012) and enable Nike to deliver Sneaker Beats to consumers. Nike plans to grow in its developed geographies, such as North America, Western Europe, and Japan, as well as develop its market geographies in China, Central and Eastern Europe, and other emerging markets (Sneaker News, 2012). To meet the rising demand based on growing economic prosperity coupled with a trend towards leading a healthy lifestyle (Trefis, 2014), Nike will open 250-300 Nike-branded stores worldwide in the next five years. This strengthened domestic and global retail presence, coupled with strong brand recognition, Nike is expected to gain market share in Nike Sneaker Beats product.…

    • 1066 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Accountingdis1

    • 542 Words
    • 2 Pages

    Nike, Inc engages in the design, development, marketing, and sale of athletic footwear, apparel, equiptment, and accessories as well as in the provision of services to men, women, and kids worldwide.…

    • 542 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Philip Knight Nike

    • 1837 Words
    • 8 Pages

    According to reports from www.hoovers.com NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE women shops. NIKE sells its products throughout the US and in about 200 other countries.…

    • 1837 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Nike has striven to become the world's largest marketer of athletic footwear. Nike products are sold throughout a large amount of retail stores. Their products are also available online for purchase. The company Nike is known to operate and facilitate domestically and overseas. From previous experience shopping with Nike they are known for having great products and a numerous selection of items to choose from. They include a large variety of athletic shoes for all ages and genders. Nike shoes also come in different styles to fit everyone’s needs. People can purchase running, training, and basketball shoes, and all other sporting goods from Nike. Clothing is also one of Nike’s biggest selling items. The company offers t-shirts,…

    • 740 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike, Inc. is a public-sector company that was founded in 1964 as Blue Ribbon Sports; this was later changed to Nike, Inc. in 1974. Nike specializes in athletic shoes and apparel, sports equipment and athletic and recreational products. Nike, Inc. main motive is to produce a quality product whilst making as much profit as possible; Nike, Inc. is a very profitable organisation and had a total income of $24.1 billion last year. Nike, Inc.’s mission is “To bring inspiration and innovation to every athlete in the world.” Nike, Inc. consider every person an athlete as they say, “if you have a body you’re an athlete.” The owners of Nike, Inc. have limited liability for the…

    • 323 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Nike- Ethical Issues

    • 1448 Words
    • 6 Pages

    Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike.…

    • 1448 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Nike is a worldwide leader in the design, marketing and distribution of athletic and sports-inspired footwear, apparel, equipment and accessories. Wholly-owned NIKE subsidiaries include Cole Haan, Converse Inc., Hurley International LLC, Umbro International Limited. NIKE is the largest seller of athletic footwear and athletic apparel in the world. Nike is committed to amplifying their innovation agenda and driving growth at the category, brand and country level. Nike acknowledges the fluctuating state of the economy and…

    • 867 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Travails of Nike

    • 1404 Words
    • 5 Pages

    Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.…

    • 1404 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Nike Essay

    • 1227 Words
    • 5 Pages

    Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major manufacturer of sports equipment. As of 2008, nike employed more than 30,000 people worldwide.…

    • 1227 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike's mission is "To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete". The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the co-founder of Nike. For Nike's corporate responsibilities mission are;…

    • 3113 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike

    • 330 Words
    • 2 Pages

    -It is a set of Core Principles that describe how Nike managers lead with excellence…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike's Marketing

    • 3384 Words
    • 14 Pages

    Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike 's advertisement campaigns often incorporate new sporting ideology, which often involve sponsored athletes like Tiger Woods, Ronaldinho, and Michael Jordan. Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well many of the world 's soccer clubs. Of course, Nike is in a very competitive industry and must fight to keep a competitive advantage. Furthermore, Nike must also deal with ethical issues that arise from sweat shops that are located in third world countries.…

    • 3384 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Nike Case Study

    • 947 Words
    • 4 Pages

    Nike was founded in 1964 by Bill Bowerman and Phil Knight. ("Nike, inc. history," ) Bill Bowerman was a track coach at the University of Oregon and Phil Knight was a student and part of the track team at the University of Oregon. ("Nike, inc. history," ) For years, Bill Bowerman was always looking for ways to give his runners a competitive advantage, whether it be by energy drinks or providing his runners with shoes. He even came up with his own designs for shoes. Phil Knight was a finance major. ("Nike, inc. history," ) Upon completing his degree at Stanford University, Phil Knight sought out companies in Asia to produce running shoes that could compete with the German made running shoes in the United States. ("Nike, inc. history," ) Most companies did not want to hear his idea. Phil Knight’s big break came when the Onitsuka Company offered to make Knight a distributor of their Tiger shoe. Phil Knight accepted their offer and soon contacted his old coach Bill Bowerman, to have the Oregon runners try out the shoes. Bowerman not only accepted Phil Knights offer but he in turn suggested the go into business together. In 1964, Blue Ribbon Sports was formed.…

    • 947 Words
    • 4 Pages
    Good Essays
  • Good Essays

    EBay In China Study Case

    • 992 Words
    • 4 Pages

    eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30%…

    • 992 Words
    • 4 Pages
    Good Essays