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Nike Hrm Issues and Solutions

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Nike Hrm Issues and Solutions
Sarawak Campus
School of Business & Design

HBH225N
Human Resource Management

Semester 02/2012

Individual Assignment

Nike – Human Resource Management Issues and Solutions

Due Date: Friday, 30. November 2012

By Katharina Pilgrim, ID: 4310187

Executive Summary

In 1964 a company known back then as Blue Ribbon Sports was founded by Bill Bowerman and Phil Knight. 14 years later the US American multinational corporation officially became Nike, Inc., which is up to today engaged in the development, design and international marketing and selling of sport footwear, apparel, equipment, accessories and services.
The company’s headquarters are located in Washington County, Oregon, near Beaverton in the United States of America.
Nike’s revenue reached 24.1 billion USD in 2012 with an operating income of 3.04 billion USD and employing worldwide more than 44.000 people. The company is leading in supplying athletic apparel and shoes as well as manufacturing sports equipment and other athletic and recreational products. Just the brand alone is worth 10.7 billion USD, which makes Nike the most valuable brand among sport businesses.
Its president and CEO is Mark Parker and founder Phil Knight still remains chairman of the board.
The company’s name Nike goes back to the Greek goddess of victory, Nike [nǐːkɛː].
In 1971 the graphic-design student Carolyn Davidson drafted the company logo for 35 USD, the international trademark and better known today as the Swoosh.
Nike owns a number of subsidiaries, including the four most important ones, the upscale footwear company Cole Haan, the surf apparel company Hurley International, Converse Inc., makers of the iconic Chuck Taylor All Stars sneakers and sports apparel supplier
Umbro (About Nike Inc, 2012).

Table of Contents

1. Introduction 04

2. Analysis of HRM Issues 04
2.1 Employee Compensation 04
2.2 employee Motivation 05
2.3 Occupational Health and


References: About Nike Inc, 2012, Nike Inc., viewed 20 November 2012, <http://www.nikeinc.com/pages/about-nike-inc>.
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