Preview

Nivea for Men: Developing a Marketing Plan Answer Sheet

Satisfactory Essays
Open Document
Open Document
507 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nivea for Men: Developing a Marketing Plan Answer Sheet
Developing a marketing planTHE TIMES 100
Edition 14
Nivea For Men: Developing a marketing plan Answer sheet

1. What is the difference between product range and product mix? The product range are the different types of products from one particular category e.g. drinks orange, lemonade, raspberry, whereas product mix are the different categories of product that are sold e.g. drinks, sandwiches, fruit etc 2. How would the increase in marketing awareness affect Nivea s day to day operations? More staff, more sales, more products needed, extra deliveries, more staff, more room for storage. 3. Why is the FHM Grooming Award a good thing for Nivea? FHM has a large readership level, the majority of readers care about their appearance and therefore Nivea may benefit from extra sales due to its recognition of enhancing appearance. 4. Why is it important for Nivea to identify a market segment? It can develop strategies for specific people, save money and have a higher success rate. 5. Above-the-line and Below-the-line promotion are prominent with Nivea. Why is this important? So that Nivea can get their message across to the masses through the various media and also build affinity and relationships with it customers and potential customers. 6. What was the male skincare products market worth in 2008? Male skincare products were worth £117m 7. In 1998 annual sales of skincare products were worth £68m. In 2008 they are now worth £117m. What is the percentage increase in annual sales? 172% (117 / 68) X 100 8. What is the percentage increase in male facial products? £7.3m to £49m = 49/ 7.3 X100 = 671% 9. Why are marketing plans used? A marketing plan is used to identify, anticipate and satisfy consumers need. If a marketing plan is used, the business will know what the consumer wants, and will sell appropriate products which will increase revenue for the business.

Downloaded from The Times 100 Edition 14 - http://www.thetimes100.co.uk

THE TIMES 100
10. Give 2

You May Also Find These Documents Helpful

  • Powerful Essays

    The Nivea company’s target market are adults of both genders but by increasing the variety of their products they have increased the amount of situations where people of the general public would want to have one of their products. They have items used for bath, body, lip, face, hygiene and protection from the sun which contain areas that both men and women may have concerns or issues. Although Nivea do not have a particular target audience they do have branches of their company which do target people of specific genders and ages; such as ‘NIVEA VISAGE’ which carries the strength and support of the ‘NIVEA’ brand and image to the target market of girls aged 13-19.…

    • 1255 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Midterm

    • 648 Words
    • 3 Pages

    NOTE 1: The questions are to be listed before the answers and answers should provide reference citations to marketing principles studied as is always required. (References to the case location itself on page 648 are okay but do not count as a reference to marketing principles.) Points will be determined largely based on “Overall, Breadth, Depth, Application, and Citations (references)” criteria, as usual. Question 1 is worth 50 of the 100 points.…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Proposal

    • 3217 Words
    • 13 Pages

    EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
 3
 4
 4 5 6
 6
 9
 11
 11
 14
 16…

    • 3217 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Song Huong's Restaurant

    • 1511 Words
    • 7 Pages

    For the new marketing opportunity and in relation to the product or service, answer the following questions?…

    • 1511 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    MKT5000 Assignment 2

    • 4795 Words
    • 24 Pages

    Westwood, J & ebrary Inc. 1997, 30 minutes - to write a marketing plan, Kogan Page, London, <http://ezproxy.usq.edu.au/login?url=http://site.ebrary.com/lib/unisouthernqld/Doc?id=10023744%3E.…

    • 4795 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing

    • 384 Words
    • 2 Pages

    Breadth and Depth of Analysis of the Current Marketing Strategy (including ad) for chosen Product/Brand. * Is the current marketing strategy (4Ps) and 3Cs well described and analyzed? * Are the current weaknesses identified compelling?…

    • 384 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Bright Light

    • 1257 Words
    • 6 Pages

    Bright Light Innovations has a top management team made up of students and faculty from Colorado State University’s Colleges of Business and Engineering. The management team has developed a product known as the Starlight Stove. This stove was developed in hopes to improve the overall quality of life for less fortunate people. The management team wishes to address the everyday consumer needs for safe cooking and electricity. The Starlight Stove requires less biomass fuel and also has the ability to convert heat from the stove into electricity. This new feature gives everyday people the opportunity to enjoy safe cooking and electricity at an affordable price. The management team knows that they have great technology; they just need a marketing plan in order to get their product out on the market.…

    • 1257 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Marketing and Aesop

    • 12023 Words
    • 39 Pages

    The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super premium cosmetic company that has significant presence in Asia-Pacific, Australia and North America with the capability of generating A$49 million revenue in 2012. The objective of the report is to incorporate marketing theory with in-depth research that makes up a strategic marketing plan to provide relevant and sufficient information about doing business in Italy. This report is performed to investigate the company’s performance with the macro environment, industry environment and customer’s base in Italy. It will be shown in frameworks such as PESTEL analysis, Porter’s Five Forces, customer analysis and market segmentation for investigating the appropriate strategy. For analytical purposes, this report uses marketing frameworks such as SWOT and VRIO analysis, possibility statements, Ansoff matrix, product life cycle concept (PLC), Porter’s generic competitive strategies and SMART marketing objectives to demonstrate the trends and methods of Aesop in order to achieve the objectives. It is found that Aesop can access the Italian market by direct export to increase selling and gain more target market. For the marketing mix strategies, it is recommended that the product should focus on skincare product for unisex with minimalistic…

    • 12023 Words
    • 39 Pages
    Good Essays
  • Satisfactory Essays

    To succeed in this unit, you are required to undertake a study of strategic marketing in an organisation of your choice. Your findings will result in a report suitable for senior managers in the organisation. All of the work for the tasks below should be incorporated into one report. You may attach relevant appendices. Divide the report into sections with appropriate headings. Use appropriate referencing and add a bibliography.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This is a group assignment and is in two parts (research and the report). Groups are to be of between 2-3 persons (no more than three per group) . This assignment is to be completed and submitted in Week 5 (your lecturer will advise the date) You are to identify a well-known product on the market. It can be a foodstuff, clothing, alcohol of soft drink, even a model of car, a holiday destination, etc. You are to identify the target market that the company who puts the product out into the market sells to. Then undertake research to analyse who that target market is. Who is the target market? How is the product linked to the target market? Consider the individual, social and lifestyle influences on that target that is linked to the product (good and/or service) What changes has there been in the market that has impacted on the company, the product and the way that the product is marketed Would you, based on your findings that the organization reacts quickly to market changes? You must support your opinion based on evidence (that evidence must be attached to your assignment as an appendix) What is the “focus of appeal” that is applied as the marketing strategy? This assignment is to be submitted in a report-format and in the following structure using APA (or Harvard) style.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Piece of Crap

    • 791 Words
    • 4 Pages

    You will be working in teams on this project. Your goal: to present a thorough and thoughtful analysis of one of the following current marketing topics. DUE: December 6…

    • 791 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Armstrong, G, Adam, S, Denize, S, Kotler, P, 2015, Principles of Marketing 6e, Pearson Australia…

    • 2112 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Southern Shoe Company was a manufacturer of ladies wide-fitting, non-fashionable, plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company did not really know what marketing was, or how it could be introduced.…

    • 4469 Words
    • 18 Pages
    Good Essays
  • Good Essays

    Case Study Updated

    • 433 Words
    • 2 Pages

    1.} One of the leading builders in Gurgaon has conceptualized ‘Wedding Mall’; another is working to create ‘Health & Beauty Mall’; while the third builder has on the card an ‘Automobile Mall’. You have been hired by the construction firm making one of these malls to strategies its marketing. What product and service would you like to assemble and why? 2.} A recent survey on washing machines conducted among housewives showed that most of them belonged to middle income households, were generally employed, had growing children, and cleaned clothes and came with trouble-free service. If you were the market of Electrolux, will you use this information for planning your marketing strategy? What additional information will you look for before evolving the strategy? 3.} General Motors has just launched a new model, the Opel Corsa. It is contemplating on basing its marketing strategies on consumer lifestyles. Using the VALS approach, evolve a marketing strategy that will help Opel Corsa succeed in the Indian market. 4.} A leading consumer company wishes to diversify into food product and has identified potato, corn and cheese snack foods for urban market. None of these products are new to these market, yet the newness in the proposed products is the state-of-the-art technology which will ensure consistent quality of the finished product. The major competition to this firm are unorganized small firms and major transnational giants like Pepsi Foods. Assume that you are the product manager of this firm. Evolve a marketing strategy for a successful launch of the snack foods line. 5.} “Sales people need to be continuously developed in order to make them competitively fit”. If you were the sales manager of a leading consumer products company, how would you like to make the sales training programmes effective and result oriented? 6.} The cable television industry is a relatively new industry in the country. It has been growing at a high rate but is beset with several problems. A…

    • 433 Words
    • 2 Pages
    Good Essays

Related Topics