Nokia India Case BM
Nova Southeastern University
H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course:
SCM 5830 Supply Chain Management
Submitted to:
Ryan Atkins
Submitted by:
Bernardo Mayrinck; 305-978-6810
Date of Submission: February, 23, 2015
Title of Assignment: Nokia India
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student's Signature: Bernardo Mayrinck, *****************************************************************
Instructor's Grade on Assignment:
Instructor's Comments:
Nokia India: Battery Recall Logistics
Bernardo Mayrinck
SCM 5830
February 23, 2015
Dr. Ryan Atkins
Executive Summary
The case analysis below presents the difficulties faced by Nokia India in 2007. Nokia had developed large brand recognition over a decade and was the market leader in India in the mobile device market. In 2007, Nokia corporate had considered a routine product advisory for a product defect recall, resulted in overwhelming panic from customers after the Indian media exaggerated the potential dangers of the defective battery. Over a three month period, Nokia expected to potentially recall approximately fifty to sixty thousand batteries but ended up having to answer to over three million requests for replacement. Along with the unexpected volume, they had to replace these batteries in a market with poor infrastructure for logistics.
Nokia India: Battery Recall Logistics
Problem Statement
After analyzing the case at hand, there are few core questions used to make a recommendation to Nokia India’s CEO. First, what is my role as a CEO during a product recall situation
H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course:
SCM 5830 Supply Chain Management
Submitted to:
Ryan Atkins
Submitted by:
Bernardo Mayrinck; 305-978-6810
Date of Submission: February, 23, 2015
Title of Assignment: Nokia India
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student's Signature: Bernardo Mayrinck, *****************************************************************
Instructor's Grade on Assignment:
Instructor's Comments:
Nokia India: Battery Recall Logistics
Bernardo Mayrinck
SCM 5830
February 23, 2015
Dr. Ryan Atkins
Executive Summary
The case analysis below presents the difficulties faced by Nokia India in 2007. Nokia had developed large brand recognition over a decade and was the market leader in India in the mobile device market. In 2007, Nokia corporate had considered a routine product advisory for a product defect recall, resulted in overwhelming panic from customers after the Indian media exaggerated the potential dangers of the defective battery. Over a three month period, Nokia expected to potentially recall approximately fifty to sixty thousand batteries but ended up having to answer to over three million requests for replacement. Along with the unexpected volume, they had to replace these batteries in a market with poor infrastructure for logistics.
Nokia India: Battery Recall Logistics
Problem Statement
After analyzing the case at hand, there are few core questions used to make a recommendation to Nokia India’s CEO. First, what is my role as a CEO during a product recall situation
References: Charles Dhanaraj, N. S. (2011). Nokia India: Battery Recall Logistics. Harvard Business Review. Sanders, N. R. (2012). Supply Chain Management: A Global Perspective. Hoboken: John Wiley & Sons.