"... a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure."
Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others. It can be helpful to view the business plan as a collection of sub-plans, one for each of the main business disciplines.
A business plan is a formal statement for a company to achieve the business goals, the reasons they are attainable and the plan for achieving the goals. Business plan also contain the background information about the team attempting and organization to achieve those goals.
Business plan also target on changing in perception and branding by the customer, client, taxpayer and larger community. When the existing business is to assume a major change, normally a 3 to 5 year business plan is required. It is because the investors will look for their annual return in that timeframe. However, this business plan is a short term business plan; the time period covered is 18 months.
Business plan can be internally or externally focused, or both. Externally focused plan target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the team attempting and organization to achieve those goals. They aim on taking profit, external stakeholders including investors and customers. External stakeholders of non-profit taking including donors and the clients of the non-profit 's services. For the government agencies, external stakeholders including tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the
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