An economic enterprise operating at a local scale
Location
Pacific Bay Resort is located on Charlesworth Bay, three kilometres north of Coffs Harbour on the north coast of NSW. It is located on the Pacific Highway and is about 7 hours from Sydney and 5 hours from Brisbane by car. It is about one and quarter hours by plane from Sydney.
There are many features that attract tourists to the region. Coffs Harbour is an established tourist centre in NSW, with the CSIRO rating it as having the best sub tropical climate in Australia. It is also one of only two places where the Great Diving Range touches the coast, making it an attractive setting with the green mountains a backdrop to the beaches along the coast. The location of the Solitary Island Marine Park off the coast also makes Coffs Harbour an enticing and different tourist destination. As well, there are national parks to the west of Coffs Harbour, at Dorrigo, giving the tourist a chance to visit rainforest areas.
The tourist industry is ultimately located according to the spatial distribution of attractions and access to them, which is largely determined by environmental factors. Coffs Harbour is a prime established tourist region. Natural attractions of the region include the beaches and the nearby mountains and the Solitary Island Marine Park, with its deep-sea fishing, scuba diving and whale watching. Built attractions are Big Banana, Pet Porpoise Pool and an ever increasing number of "thrill" type tours such as white water rafting, paragliding and four wheel drive tours.
Coffs Harbour is regarded as a destination that can be promoted as a "weekend escape", with people arriving on Friday night by plane and returning to Sydney on Sunday afternoon. The region is heavily promoted in all areas of the media, both by private businesses as well as the government sponsored tourist organisations.
Additionally, factors influencing the location of Pacific Bay Resort at Coffs