ntt docomo
A STUDY GLOBAL MARKET ENTRY
WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED
NTT DOCOMO, Inc. is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 46 million people subscribing to FOMA, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo, London and New York stock exchanges.
NTT DOCOMO has a global presence in Europe, North America and Asia. Most of its global market entry was through Joint Ventures. On November 12, 2008, NTT DOCOMO, Inc. (DOCOMO), Tata Teleservices Limited (TTSL), and Tata Sons Limited announced their agreement on a strategic alliance in India, under which DOCOMO acquired 26 per cent of TTSL's common shares for approximately 130.7 billion Indian rupees (US$2.7 billion). Here we study about the Joint Venture between NTT DOCOMO and TTSL.
Rationale for the Investment in India:
As pointed out by the SEVP of NTT DOCOMO, Masatoshi Suzuki, there are two identified rationales for the investment.
To realise medium term financial return. India is the world's fastest-growing cellular market, adding as many as 9 million new customers a month. The industry is expected to reach a size of Rs.3,44,921 crore (US$ 76.92 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period.
The outlook for the future. The company believes that they can realise synergy effect with TTSL. Roaming and enterprise services would be business domains whereby they can expect synergy with TTSL and through this they hope to gain medium term growth for DOCOMO.
WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED
NTT DOCOMO, Inc. is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 46 million people subscribing to FOMA, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo, London and New York stock exchanges.
NTT DOCOMO has a global presence in Europe, North America and Asia. Most of its global market entry was through Joint Ventures. On November 12, 2008, NTT DOCOMO, Inc. (DOCOMO), Tata Teleservices Limited (TTSL), and Tata Sons Limited announced their agreement on a strategic alliance in India, under which DOCOMO acquired 26 per cent of TTSL's common shares for approximately 130.7 billion Indian rupees (US$2.7 billion). Here we study about the Joint Venture between NTT DOCOMO and TTSL.
Rationale for the Investment in India:
As pointed out by the SEVP of NTT DOCOMO, Masatoshi Suzuki, there are two identified rationales for the investment.
To realise medium term financial return. India is the world's fastest-growing cellular market, adding as many as 9 million new customers a month. The industry is expected to reach a size of Rs.3,44,921 crore (US$ 76.92 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period.
The outlook for the future. The company believes that they can realise synergy effect with TTSL. Roaming and enterprise services would be business domains whereby they can expect synergy with TTSL and through this they hope to gain medium term growth for DOCOMO.