Null Hypothesis and Yellow Pages
Hypothesis Testing Paper
Hypothesis Testing Paper
There are many reliable sources that are readily available for researching topics, whether it is for personal or professional use. Two of these sources are known as the Internet and the Yellow Pages. Based upon the test performed, to determine if the Yellow Pages will become obsolete in the near future, the following information was found based on the hypothesis and test results that have been recorded in the passage. There are many people who would prefer the use of the Internet to the Yellow Pages because of the convenience and not having to flip through pages to find what you are looking for. The Yellow Pages have become a thing of the past and is quickly being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the first primitive search engine was released (Seymour, Frantsvog, & Kumar, 2011). Google became the prominent search engine around 2000 by using an algorithm to rank web pages; the desirable pages would be linked more than others based on importance (Seymour, Frantsvog, & Kumar, 2011). With the growth of the Internet and the rise of technology, there has been an increase in the number of businesses that use the Internet for marketing (Salehi, Mirzaei, Aghaei, &Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team wanted to determine if the Yellow Pages or printed phone book was becoming obsolete. We believe that with the advancements of the Internet and with the increase of people having smart phones, which have the internet readily available at your fingertips, the phone book is no longer needed and will become an archaic form of obtaining business listings or shopping.
To test and evaluate our research
Hypothesis Testing Paper
There are many reliable sources that are readily available for researching topics, whether it is for personal or professional use. Two of these sources are known as the Internet and the Yellow Pages. Based upon the test performed, to determine if the Yellow Pages will become obsolete in the near future, the following information was found based on the hypothesis and test results that have been recorded in the passage. There are many people who would prefer the use of the Internet to the Yellow Pages because of the convenience and not having to flip through pages to find what you are looking for. The Yellow Pages have become a thing of the past and is quickly being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the first primitive search engine was released (Seymour, Frantsvog, & Kumar, 2011). Google became the prominent search engine around 2000 by using an algorithm to rank web pages; the desirable pages would be linked more than others based on importance (Seymour, Frantsvog, & Kumar, 2011). With the growth of the Internet and the rise of technology, there has been an increase in the number of businesses that use the Internet for marketing (Salehi, Mirzaei, Aghaei, &Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team wanted to determine if the Yellow Pages or printed phone book was becoming obsolete. We believe that with the advancements of the Internet and with the increase of people having smart phones, which have the internet readily available at your fingertips, the phone book is no longer needed and will become an archaic form of obtaining business listings or shopping.
To test and evaluate our research
References: Jones, Isa. (2013, April 9). When Will the Last Yellow Pages Book be Printed. Streetfight. Retrieved from http://streetfightmag.com/2013/04/09/when-will-the-last-yellow-pages-book-be-printed/ Norton, N. (2011). Local Search Insider. Retrieved from http://www.localsearchinsider.org/in-evolving-media-landscape-yellow-pages-and-search-engines-are-go-to-sources-for-consumers-shopping-locally/archives/ Salehi, M., Mirzaei, H., Aghaei, M., &Abyari, M. (2012).Dissimilarity of E-marketing VS traditional marketing. International Journal of Academic Research in Business and Social Sciences, 2(1), 510-515. Retrieved from http://search.proquest.com/docview/1459140925?accountid=458 Seymour, T., Frantsvog, D., & Kumar, S. (2011). History of search engines. International Journal of Management and Information Systems, 15(4), 47-58. Retrieved from http://search.proquest.com/docview/900571445?accountid=458