Nx448 Business Game Report

Contents Part 1 Introduction 3 1.1 Business Objective 3 Part 2 Company Performance 4 2.1 Round 1 4 2.1.1 Discrepancy analysis 4 2.2 Round 2 6 2.2.1 Business Strategy 6 2.2.2 Round 2 Forecast 7 2.2.3 Discrepancy Analysis 7 2.3 Round 3 8 2.3.1 Business Strategy 8 2.3.2 Round 3 Forecast 9 2.3.3 Discrepancy Analysis 9 2.4 Round 4 9 2.4.1 Business Strategy 9 2.4.2 Round 4 Forecast 10 2.4.3 Discrepancy Analysis 10 2.5 Key Performance Indicators 11 2.6 Performance Evaluation Comments 12 Part 3 Learning 14 3.1 Financial Management 14 3.2 Human Resource Management 15 3.3 Operation Management 16 3.4 Marketing Management 17 Part 4 Team Performance 18 4.1 Team 18 4.1.1 Management Team 18 4.1.2 Decision-making Process 19 4.1.3 Leadership 19 4.1.4 Team Role 19 4.2 Individual 20 4.2.1 My Contribution 20 4.2.2 My learning about effective teamwork and decision making 20 4.2.3 Suggestions for Improving My Performance 21 Part 5 Conclusion 21 Part 6 Reference 22 Part 7 Appendices 23 7.1 Design and Options 23 7.2 Warranty Cost 24 7.3 Other Key Performance Indicators 25

Part 1 Introduction
This report will give a clear analysis and explanation of the company performance during the business game. Learning about four main business functional areas (Finance, Marketing, Operation and Human Resource) will be discussed in part 3. Team performance and individual assessment will be critically evaluated in part 4.
1.1 Business Objective
Moon Star Motors aims to provide customers with the ability to own a car and lead the customers to experience comfort and quality at an affordable price.We intend to create a distinctive place in the market for our products and build up brand value of quality and reliability in the mind of customers.
The initial business objectives set up by management team is: * Increase sales annually * Maximise our profit * Sell out 98% of our cars for every round * Obtain