Nyquil And Vick Advertisement In Men's Health

The Vick’s ad, in Men’s Health, reveals the cure to any sore throat, aching, fever, or coughing feeling. The Nyquil and Dayquil ad from Vick’s utilizes elements of text and facial expressions to create a lifestyle format. These elements allow the company to influence consumers who relate to any of these symptoms and understand how the product can benefit their everyday life. An effective advertisement forces the consumer to ponder the information being displayed enough to ask more questions and eventually purchase the product. Through providing the customers with information that will create a feeling of comfortability through sickness Vick’s is able to offer a product that no other company can compare to.

In this ad there are two images
The signified is the ability to eliminate sickness during the day and to have a quality sleep during the night even if you have a cold. When one thinks of Vicks they think of satisfaction and confidence to take on the day. Through the advertisement, this idea of taking on the day is shown through the father’s can-do attitude when taking on the responsibilities of his three children. The idea of feeling comfortable comes from the father’s ability to sleep through the night peacefully while having a cold. The demotion of Vicks is a cold and flu medication, but the connotation is the idea of satisfaction and relief to the cold and flu symptoms. Through this connotation of satisfaction through an illness the consumer may feel more inclined to purchase the product. The semiotic characteristics of the ad create a compelling reason for the consumer to purchase the product, but through a strong advertisement formatting Vicks creates an even stronger
A lifestyle format creates the idea of how using a product will shape one’s daily life and actions. Through the lifestyle format Vick’s markets how using Dayquil and Nyquil will make a father feel. The bottom picture provides the consumer information about what the product will do and gives a sense of confidence that the product will work. By showing a peaceful sleep through the night, the consumer is more comfortable knowing that Nyquil will provide them with the same feeling. For Dayquil, the father’s facial expressions reveal a can-do attitude towards the responsibilities he is taking on throughout the day. The consumer is provided with a feeling of confidence when faced with many responsibilities while being sick. Vick’s also establishes a sense of confidence through the wording of the advertisement. The idea that “Dads don’t take sick days” shows that Vicks is proven to help those who do not think they can make it through the day. There is a sense of assurance to the phrase, and the consumer will understand that the product is