Obao
Introduction: L 'Oreal, Garnier is one of the biggest companies which develop cosmetics and beauty products. Such as deodorant, make up, hair color, hair care, skin protection cream and perfume. One of their products is OBAO which is considered a high quality product but it is facing some weaknesses concerning product line, promotion and distribution. For our project we chose METRO, SPINNEYS, CHARCUTIER AOUN and SUPERMARKET JBEIL to gather the information needed about OBAO.
We are going to cover in this paper the product strategy, price strategy, place and promotion mix.
Product strategy:
First of all, consumer products are products and services bought by final consumers for their own personal use. Obao is a deodorant that is used by many consumers. It is a consumer product because it is a necessary product used every day. The positive side of obao brand name is that it is easy for people to spell and remember while the negative side is that it can 't be translated to foreign languages. obao is a high quality product, it has good features. Moreover, it doesn 't have any weaknesses in its style since it is very eye catching and grabs consumer 's attention. The obao roll on is small in size and the spray is tall and a unique style, they are both easy to carry in the bag wherever we go. This product is well designed in shape and performance. It is very useful and effective since it is one of the best deodorants in the market, that’s why it has high sales according to the studies we got. In addition, this product is labeled on the stands with the prices and discounts. Obao deodorant has its special customers since it is highly demanded that’s why retailers do not stress on the product support service strategy. The first weakness lies in the product line. Obao is not a line filling product because it is a single use and only used for underarm care. As well, it is not a line stretching product since it has only one segment which is women. Concerning the product
We are going to cover in this paper the product strategy, price strategy, place and promotion mix.
Product strategy:
First of all, consumer products are products and services bought by final consumers for their own personal use. Obao is a deodorant that is used by many consumers. It is a consumer product because it is a necessary product used every day. The positive side of obao brand name is that it is easy for people to spell and remember while the negative side is that it can 't be translated to foreign languages. obao is a high quality product, it has good features. Moreover, it doesn 't have any weaknesses in its style since it is very eye catching and grabs consumer 's attention. The obao roll on is small in size and the spray is tall and a unique style, they are both easy to carry in the bag wherever we go. This product is well designed in shape and performance. It is very useful and effective since it is one of the best deodorants in the market, that’s why it has high sales according to the studies we got. In addition, this product is labeled on the stands with the prices and discounts. Obao deodorant has its special customers since it is highly demanded that’s why retailers do not stress on the product support service strategy. The first weakness lies in the product line. Obao is not a line filling product because it is a single use and only used for underarm care. As well, it is not a line stretching product since it has only one segment which is women. Concerning the product
References: -Marketing, An Introduction, Eleventh edition, Pearson, by Gary Armstrong and Philip Kotlet - Metro and Charcutier Aoun supermarkets