event marketing strategy
Event marketing strategy
Student’s name:
Institution:
Date:
Introduction
This event is held by the D & G refreshment company, and the aim of this is to promote its new drink brand JUSSY that has just entered the market. The proposed event will include athletics sponsorship as well as invitation of celebrities to perform during the function. During the occasion, all people wishing to join will be required to purchase a bottle of our new drink, “JUSSY.” Moreover, the participants for the race and other events will be issued with t-shirts branded “JUSSY THE BEST REFRESHMENT.”
The promotion is to create awareness of the product brand and make it penetrate the market effectively. Additionally, through this event, the company intends to position this brand in such a manner that it will attract the desired audience. The performance by the artists and celebrities will be aimed at ensuring that the product awareness in terms of tastes and preferences is created and the desired customers attracted towards purchasing of the products.
The marketing mix
The marketing mix for this particular function will include the 4ps concepts, which takes into consideration the price, the product, promotion and the place1. Thus, for this event to be successful, the product price was made affordable and the locals within the region as well as the attendants would be best positioned to make purchase of at least a bottle each. Price of a product vis a vis its quality largely determines the customer’s levels of satisfaction and willingness to buy the product. It is therefore imperative that the product be of reasonable price.
The product was also a new brand, and the event sought to create awareness of its improved features. The product has been introduced in a timely manner and in a function that will match the purpose of the drink.
The promotion strategy takes into account a number of activities aimed at ensuring that the product is well
Student’s name:
Institution:
Date:
Introduction
This event is held by the D & G refreshment company, and the aim of this is to promote its new drink brand JUSSY that has just entered the market. The proposed event will include athletics sponsorship as well as invitation of celebrities to perform during the function. During the occasion, all people wishing to join will be required to purchase a bottle of our new drink, “JUSSY.” Moreover, the participants for the race and other events will be issued with t-shirts branded “JUSSY THE BEST REFRESHMENT.”
The promotion is to create awareness of the product brand and make it penetrate the market effectively. Additionally, through this event, the company intends to position this brand in such a manner that it will attract the desired audience. The performance by the artists and celebrities will be aimed at ensuring that the product awareness in terms of tastes and preferences is created and the desired customers attracted towards purchasing of the products.
The marketing mix
The marketing mix for this particular function will include the 4ps concepts, which takes into consideration the price, the product, promotion and the place1. Thus, for this event to be successful, the product price was made affordable and the locals within the region as well as the attendants would be best positioned to make purchase of at least a bottle each. Price of a product vis a vis its quality largely determines the customer’s levels of satisfaction and willingness to buy the product. It is therefore imperative that the product be of reasonable price.
The product was also a new brand, and the event sought to create awareness of its improved features. The product has been introduced in a timely manner and in a function that will match the purpose of the drink.
The promotion strategy takes into account a number of activities aimed at ensuring that the product is well