Table of Content Introduction 3 The Objective 3 Research Methods 3 Background of the Company 3 Background of the Issue 5 Identification of Issue 7 Analysis of Issues 8 Recommendation 10 Conclusion 11 Appendix 12 List of Reference 12
Introduction
Hong Kong has one of the most highly successful e-purse programs, the Octopus card. The Octopus card, which began in the niche transportation industry and extended outward to retailers, has been widely adopted by consumers and a diverse number of merchants. More than 95 percent of Hong Kong’s residents aged 15 – 65 carry the card.
The Objective
Our purpose is to develop some insights by investigating the management issue of the Octopus card company. We would identify the issue and analyse the problem in this paper. Lastly, we would suggest some recommendations to the organization for improvement. The major issue is protecting the privacy of personal information, which continues to pose significant challenges for organizations. Because consumers are vulnerable in their dealings with businesses due to a lack of information about and an inability to control the subsequent use of their personal information, we argue that organizations have a moral responsibility to these individuals to avoid causing harm and to take reasonable precautions toward that end.
Research Methods
We adopted the secondary data research for conducting research as it is an efficient way to search for information. We have collected some existing research result and data from published, such as, the newspaper clipping from internet, article related and journals etc.
Background of the Company
Octopus Holdings Limited is a holding company based in Hong Kong jointly owned by five major transport companies (54.4% by the MTR Corporation, 22.1% by the Kowloon-Canton Railway Corporation, 12.4% by Kowloon Motor Bus, 5% by Citybus, and 3.1% by New World First Bus.) in the city. Its subsidiaries, which are all