Ogilvy
Adolfo Castillo
Business 81
27 March, 2014
“Ogilvy On Advertising” Evaluation
As an intern at Home Marketing Group, my boss gave me “Ogilvy On Advertising” to read as one of the ‘needed’ books I had to read if I was serious about learning something about advertising. Just like I believe “Scientific Advertising” by Claude Hopkins and various other books are absolute must reads for aspiring advertisers, marketers, salesman, and businessmen, “Ogilvy On Advertising” by David Ogilvy is one of the most important books I have read as an aspiring advertiser. I find it so interesting that the contents and lessons in the book are still so immensely applicable to the up and coming advertising student. Throughout the book, Ogilvy keeps a very casual, yet business like writing style reaching readers through the art of informative conversation. Like men before him, Ogilvy set a new and higher standard in the advertising world; he takes credit for the rules and standards he has created, but also gives the needed applause to the men before him that he has personally taken lessons from. Generally, Ogilvy teaches the reader, in layman terms, how to produce advertising with his specific moral and (regulated by law) commercial code. By the end of the book, Ogilvy touches up upon certain issues like: why advertising is followed by so much stigma, what is wrong with advertising (specifically in the late 70’s-80’s), and describing the men before him that ‘created’ modern advertising. One of the specific lessons I took from the book was about titles, subtitles, and the amount of total print included in an ad. I have utilized this knowledge with my past internships, professional work, schoolwork, and general application. I enjoyed the chapter on “how to run an advertising agency” because it makes the reader think about the earlier times in advertising in comparison to now. Again, there is still so much information that Ogilvy gives that can be applied in today’s day and age, but
Business 81
27 March, 2014
“Ogilvy On Advertising” Evaluation
As an intern at Home Marketing Group, my boss gave me “Ogilvy On Advertising” to read as one of the ‘needed’ books I had to read if I was serious about learning something about advertising. Just like I believe “Scientific Advertising” by Claude Hopkins and various other books are absolute must reads for aspiring advertisers, marketers, salesman, and businessmen, “Ogilvy On Advertising” by David Ogilvy is one of the most important books I have read as an aspiring advertiser. I find it so interesting that the contents and lessons in the book are still so immensely applicable to the up and coming advertising student. Throughout the book, Ogilvy keeps a very casual, yet business like writing style reaching readers through the art of informative conversation. Like men before him, Ogilvy set a new and higher standard in the advertising world; he takes credit for the rules and standards he has created, but also gives the needed applause to the men before him that he has personally taken lessons from. Generally, Ogilvy teaches the reader, in layman terms, how to produce advertising with his specific moral and (regulated by law) commercial code. By the end of the book, Ogilvy touches up upon certain issues like: why advertising is followed by so much stigma, what is wrong with advertising (specifically in the late 70’s-80’s), and describing the men before him that ‘created’ modern advertising. One of the specific lessons I took from the book was about titles, subtitles, and the amount of total print included in an ad. I have utilized this knowledge with my past internships, professional work, schoolwork, and general application. I enjoyed the chapter on “how to run an advertising agency” because it makes the reader think about the earlier times in advertising in comparison to now. Again, there is still so much information that Ogilvy gives that can be applied in today’s day and age, but