Old Town
1.0 Introduction of OldTown White Coffee Restaurant OldTown White Coffee is one of the largest kopitiam restaurant chain in Malaysia. The main headquaters is in Ipoh, Perak, Malaysia. The co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee with the intention to provide quality white coffee to Malaysian households and the food services industry since 1999.
The introduction of OLDTOWN White Coffee 3in1 Classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The Company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning it into a mobile commodity - a fast moving consumer good (FMCG), capturing the South East Asia market.
As the owner of the well know OldTown Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. Besides, global synergies and strategic partnerships has increased and intensified OldTown’s distribution network from South East Asia to go as far as USA, UK and Italy.
The phrase ‘the earliest…yet still the best’ is an encapsulation of the brand promise. The company is geared to consistently deliver the best cuppa, while maintaining the taste and authenticity of the Original White Coffee, a tradition that is truly Malaysian. The OldTown Brand has evolved and crossed over into the food and beverage business in the form of the retail chains of OldTown Food & Beverage Outlets.
The flagship in Ipoh has grown successfully into a full-fledged licensed chain which stands at over 60 outlets with 3 new outlets targeted to open every month. Each of these Food & Beverage outlets offers the White Coffee Experience alongside appetising Malaysian Cuisine.
The menu offered in the OldTown White Coffee can be categorize into 3 parts: classic dishes, local
The introduction of OLDTOWN White Coffee 3in1 Classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The Company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning it into a mobile commodity - a fast moving consumer good (FMCG), capturing the South East Asia market.
As the owner of the well know OldTown Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. Besides, global synergies and strategic partnerships has increased and intensified OldTown’s distribution network from South East Asia to go as far as USA, UK and Italy.
The phrase ‘the earliest…yet still the best’ is an encapsulation of the brand promise. The company is geared to consistently deliver the best cuppa, while maintaining the taste and authenticity of the Original White Coffee, a tradition that is truly Malaysian. The OldTown Brand has evolved and crossed over into the food and beverage business in the form of the retail chains of OldTown Food & Beverage Outlets.
The flagship in Ipoh has grown successfully into a full-fledged licensed chain which stands at over 60 outlets with 3 new outlets targeted to open every month. Each of these Food & Beverage outlets offers the White Coffee Experience alongside appetising Malaysian Cuisine.
The menu offered in the OldTown White Coffee can be categorize into 3 parts: classic dishes, local