Abstract: Newspapers constitute a part of media discourse, which is an extremely important field of research in both rhetorical analyses. Specifically, certain features of news headlines and also their important role in appealing and directing readers ' attention have made the interface between the linguistic analyses of newspaper headlines. Through conducting an analysis of selected headlines, culled from the editorials of the English newspaper, The New York Times and Time, the present study aimed at exploring the effect of rhetorical devices on newspapers headline writing.
Key Words: newspaper headline; rhetorical devices; applications; functions; effects
I. Introduction A newspaper is a scheduled publication containing news of current events, informative articles, diverse features, editorials, and advertising. It features with publicity, periodicity, currency and universality. Regardless of the march of epochs newspaper still exerts its influence over the whole society. In the fast-stepped age, people tend to digest everything in a glimpse, which entails newspapers to be more eye-catching. Thus the headlines of news play a prime role to this demand. To achieve the arresting end, news headlines take a various range use of rhetorical devices. Namely, headlines with the proper rhetorical devices can be extraordinary and make news itself incredibly powerful. The goal of rhetoric is to persuade towards a particular frame of view or a particular course of action, so appropriate rhetorical devices are used to construct sentences designed to encourage or provoke a rational argument from an emotional display of a given perspective or action. Note that although rhetorical devices may be used to evoke an emotional response in the audience, this is not their primary purpose. In this paper, we will study the news headlines writing in the view of rhetorical devices from fours aspects: rhetorical devices
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