Preview

Online Reputation Management

Satisfactory Essays
Open Document
Open Document
1225 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Online Reputation Management
* Articles By Category * About The Migala Report * Meet The Founder * Blogs * Job Postings
-------------------------------------------------
Top of Form

Bottom of Form
-------------------------------------------------
Top of Form
JOIN THE REPORT >>
Member Login:

Forgot your password?
Bottom of Form
RSS FEED
BLOGS

DAN'S DESK

GUEST BLOG

ARCHIVES * Volume 7 * Volume 6 * Volume 5 * Volume 4 * Volume 3 * Volume 2 * Volume 1
CATEGORIES
* Career Management * Interactive Media * Leadership * Research * Sales Management * Sponsorship * Ticket Sales & Service
-------------------------------------------------
POPULAR
Is using Groupon to sell tickets a good idea?
01/04/11
Kirk L. Wakefield

Sponsorship * Sponsorship * Volume 7 * Issue 10
Mon, 10/03/2011 - 13:37
Bill Glenn
No Comments
INVEST IN ASSETS, FOCUS ON OUTCOMES
It’s easy to become enamored by the assets of a sponsorship property. Their marks have a certain luster, the digital signage really “pops” and those thousands of Facebook and Twitter followers offer incredible potential.
It’s all nearly hypnotic. But before you start falling into a deep, deep sleep, wake up and remember it’s not about the assets. Sponsorships are about outcomes.
There is a litany of important outcomes we could highlight, but three are especially relevant to a brand’s overall sponsorship success:
1. Connect to emotion,
2. Deliver meaningfully engagement, and
3. Create distinction.
Read More+ * Sponsorship * Volume 7 * Issue 7
Wed, 06/29/2011 - 10:25
Danny Cooper
No Comments
WHAT METRICS DO SPONSORS WANT FROM AND ABOUT TEAMS? INTRODUCING THE SPORTS PROPERTY INDEX (SPI)
Brands Require Better Data to Make a Sponsorship Decision
Companies spent an estimated $12 billion for all sports sponsorship deals in 2010, according to IEG. That was an increase from 2009 and a trend expected to continue this
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Experiment 3 prelab
    • 345 Words
    • 2 Pages

    Experiment 3 prelab

    Acquire 40mL of the standard tartrazine solution in a 100mL beaker. Make sure the beaker is clean and dry.…

    • 345 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Should College Athletes Be Paid? LA 401 (Ethics)
    • 6054 Words
    • 25 Pages

    Should College Athletes Be Paid? LA 401 (Ethics)

    When looking at the revenue that is generated from sporting events, the idea that comes to mind is millions, and for college athletics, this is no exception. The revenue that is generated through the NCAA alone is quite overwhelming. “While the amount of revenue is large, little of the money is retained by the NCAA national office. About 96 percent is distributed directly to the Division I membership or to support championships or programs that benefit student-athletes. The remaining 4 percent goes for central services, such as building operations and salaries not related to particular programs. For 2011-12, NCAA revenue is projected at $777 million, with $680 million coming from the Association’s new rights agreement with CBS Sports and Turner Broadcasting” (NCAA, Revenue).…

    • 6054 Words
    • 25 Pages
    Good Essays
    Read More
  • Good Essays

    Botton Village: Case Study
    • 984 Words
    • 4 Pages

    Botton Village: Case Study

    Speed, R., & Thompson, P. (2000). Determinants of sports sponsorship response, Academy of Marketing Science, 28(2), 226.…

    • 984 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study: Why Are College Athletes Not Paid
    • 1357 Words
    • 6 Pages

    Case Study: Why Are College Athletes Not Paid

    The collegestats.org (2011) reported that a massive, multi-year deal with marketing firm IMG College, the Big Ten, and the Pac-12 to market to 68 schools across the country worth 25 million dollars a year. Over many different companies also pay college to market their logo to help promote their business. Some of companies are Under Armor, Nike. Yes the college athletes get to wear the merchandise, but it is the colleges that receive the money to help promote their stuff. It is estimated on average the college athletes may wear anywhere from five hundred dollars to over a thousand dollars-worth merchandise. These colleges receive over millions of dollars from Theses Company each time the athletes wears their…

    • 1357 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Sports Industry: Sponsorship
    • 1324 Words
    • 6 Pages

    Sports Industry: Sponsorship

    A. more and more options for companies large and small to engage in sport sponsorship…

    • 1324 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Unit 9 P6 Principles Of Promotion
    • 1319 Words
    • 6 Pages

    Unit 9 P6 Principles Of Promotion

    A sponsorship is the provision of money or equipment with external parties to create an awareness of a brand, it builds up an image for an organisation.…

    • 1319 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot Analysis Labatt Blue
    • 783 Words
    • 4 Pages

    Swot Analysis Labatt Blue

    The brand is the title sponsor, which gives them signage in the stadium, and national exposure…

    • 783 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    HOW DOES THE MEDIA IMPACT AN ATHLETE, UNIVERSITY, OR ORGANIZATION IN GENERATING A PROFIT?
    • 429 Words
    • 2 Pages

    HOW DOES THE MEDIA IMPACT AN ATHLETE, UNIVERSITY, OR ORGANIZATION IN GENERATING A PROFIT?

    Plenty say that the salaries of the athletes are way too much. However in the article “ Have professional athletes salary gone over board” {2011} states “Ticket sales collected about $60 million for Super Bowl XLII. Ads for the same game brought in almost $3 million per 30 second commercial, for a total of about $275 million in that area. In 2007, it was estimated by the CEA (Consumer Electronics Association)…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Athenos Hummus
    • 1772 Words
    • 8 Pages

    Athenos Hummus

    Fullerton (2010). Marketing through Sports Using Mainstream Strategies. (pp.60-91). International Edition. Sports Marketing. New York, NY: McGraw Hill.…

    • 1772 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Dallas Cowboys Marketing Strategy
    • 1080 Words
    • 5 Pages

    Dallas Cowboys Marketing Strategy

    In the sports franchises industry, there are many factors that contribute to the success of marketing practices. However, the three most important ones that will be discussed here are successful budgeting, keeping up with the competition, and expanding the target audience. These three factors appear to be the most important when it comes to the two teams to be examined here, the Dallas Cowboys and the New York Yankees.…

    • 1080 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Prudential Center Advertising Analysis
    • 1350 Words
    • 6 Pages

    Prudential Center Advertising Analysis

    On one hand, the staggering popularity of sport is due, to no small extent, to the enormous amount of attention provided it by the mass media. On the other hand, the media are able to generate enormous sales in both circulation and advertising based upon their extensive treatment of sport.” The amount of advertising in sport has become very extreme. In almost every aspect of a sport you can find some form of advertising or media being exposed. The players, the coaches, the memorabilia stores, the stadiums, the teams and especially the commercials during televised games, all include media or advertising in some…

    • 1350 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Following Structures Are Present In Both Prokaryotic And Eukaryotic Cells
    • 1094 Words
    • 5 Pages

    Following Structures Are Present In Both Prokaryotic And Eukaryotic Cells

    Although plant and animal cells both have mitochondria, cytoplasm, and ribosomes they differ in many ways. Animal cells do not have a cell wall and are round with irregular shapes. Centrioles are also present in all animal cells, as well as most eukaryotic cells. Plant cells only have centrioles if they are in the lower plant species. Both types of cells have vacuoles, but their functions are quite different. The purpose of vacuoles in a plant cell is to store water and maintain the structure of a cell, whereas in animal cells they are used to store water, waste, and ions. Animal cells have one or more small vacuoles, whereas plant cells have one, large central vacuole. Plant cells are the only type of cells that contain plastids which contain pigments that are used in the photosynthesis process. Chloroplast is another organelle that is found in plant cells and are responsible for the plant's immune response. Both cells have an assortment of organelles, each with various functions that make life as we know it possible.…

    • 1094 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    athletes not overpaid
    • 659 Words
    • 3 Pages

    athletes not overpaid

    Consumers are willing to pay billions and billions of dollars (repetition) yearly to show their passion and dedication towards their favorite sports teams. Many people pay for overpriced tickets and merchandise just to support their team, and will, however complain about the huge paychecks the athlete’s cash in at the end of the day. As long as consumers continue paying that much money for merchandise (alliteration) and games, the teams will continue making a lot of money and consequently the players will make even more. As a fan of the Chicago Bulls, a multi-million dollar franchise, I have spent a…

    • 659 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Superstar Effect Research Paper
    • 1384 Words
    • 6 Pages

    Superstar Effect Research Paper

    Professional athletes are some of the most recognizable figures in the entire world. Generally, fans of a sport or of a team have a favorite player and often times pursue opportunities to see that athlete compete live. The more fans admire an individual player, the greater the demand for that player is. The higher the demand for a product, the higher the price for that product is. The organizations that these athletes play for recognize this and take advantage of the opportunity to maximize profits. When professional sport leagues identify the marketable players that fans love like LeBron James, Michael Jordan, and others, they use the athlete’s names as a way to promote their product. These leagues, owners, and…

    • 1384 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Red Bull Case Study
    • 1942 Words
    • 8 Pages

    Red Bull Case Study

    Friedman, S. 2014. Sponsorship: A Key to Powerful Marketing. [online] [Accessed: 18 Feb 2014] Available at: http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm.…

    • 1942 Words
    • 8 Pages
    Better Essays
    Read More

Related Topics