Online Shopping
CHAPTER 1
INTRODUCTION
BACKGROUND OF THE STUDY
Flash marketing is a web-based business model selling coupons which applies a big rate of discount and amenities in a limited number and time period. It is also known as "one deal a day" or "social commerce". Recently, there have been a lot of these flash marketing websites launching and its market has been expanding. Filipinos are among the most active in the Asia-Pacific region in using the Internet for product research, but only 34 % have made purchases online in the past month compared to 62 % in the Asia-Pacific and 49 % globally, according to a study conducted by market research firm Nielsen.
Group Buying Websites
Here is some List of Group Buying Websites in the Philippines: * Ensogo- Living Social Phil. * Cash Cash Pinoy * Deal Dozen * Metro Deal * Deal Spot * Gupo * My Deluxe City * Deal Amigos * Deal Grocer * Deals Di Ba * Citypoynt * Okay-okay
These sites have contributed to a shift in consumer behavior and this along with advancements in technology and social media have led to new norms around how consumers buy and look for deals.
The Daily Deal Market is Becoming Impossible to Ignore
Starting as a new form of marketing for small businesses, daily deals have gained significant traction and become impossible to ignore — and in the process, become a business of their own.
How Big Are They?
* As of 2013, there were over 426 daily deals providers competing in the Philippines. * *
Philippine Daily Deal Market Overview
Here are some of the well known groups buying sites in the country (not arranged in any particular order):
1. CashCashPinoy - www.cashcashpinoy.com/
CashCashPinoy was established in 2010. The inspiration behind the Internet company started when the people behind the site were out looking for good bargain sources in the mall. During their bargain hunt, they realized that shops were offering same items
INTRODUCTION
BACKGROUND OF THE STUDY
Flash marketing is a web-based business model selling coupons which applies a big rate of discount and amenities in a limited number and time period. It is also known as "one deal a day" or "social commerce". Recently, there have been a lot of these flash marketing websites launching and its market has been expanding. Filipinos are among the most active in the Asia-Pacific region in using the Internet for product research, but only 34 % have made purchases online in the past month compared to 62 % in the Asia-Pacific and 49 % globally, according to a study conducted by market research firm Nielsen.
Group Buying Websites
Here is some List of Group Buying Websites in the Philippines: * Ensogo- Living Social Phil. * Cash Cash Pinoy * Deal Dozen * Metro Deal * Deal Spot * Gupo * My Deluxe City * Deal Amigos * Deal Grocer * Deals Di Ba * Citypoynt * Okay-okay
These sites have contributed to a shift in consumer behavior and this along with advancements in technology and social media have led to new norms around how consumers buy and look for deals.
The Daily Deal Market is Becoming Impossible to Ignore
Starting as a new form of marketing for small businesses, daily deals have gained significant traction and become impossible to ignore — and in the process, become a business of their own.
How Big Are They?
* As of 2013, there were over 426 daily deals providers competing in the Philippines. * *
Philippine Daily Deal Market Overview
Here are some of the well known groups buying sites in the country (not arranged in any particular order):
1. CashCashPinoy - www.cashcashpinoy.com/
CashCashPinoy was established in 2010. The inspiration behind the Internet company started when the people behind the site were out looking for good bargain sources in the mall. During their bargain hunt, they realized that shops were offering same items