online shopping and gain customer loyalty
How do major supermarkets keep and gain customer loyalty via online shopping?
Introduction
In this essay, the author will explore the customer loyalty issues in organisations. In the background of global economy and the knowledge-based economy , many commercial enterprises are facing severe challenges. With the development of society and economy, the competition is becoming increasingly acute and fierce, some of large supermarket must to seek survival and development. "Customer focusing" is the inevitable choice of the large supermarket. Therefore, how to meet customer needs effectively, to enhance customer loyalty, to ensure rapid and smooth development of enterprises, becoming a hot topic of keeping supermarkets, which attracted much attention. Many domestic and foreign experts on customer loyalty research is becoming a trend, found that enhancing customer loyalty is necessary to compete, especially in the retail business, it is the only way to improving the core competitiveness, This essay we will start from the main factors of affecting customer loyalty. Then, the value of customer loyalty were analyzed and proposed an effective strategy to enhance customer loyalty. Finally, the author will show an example of development strategy of a famous supermarket in Britain.
The main factors of affecting large supermarkets customers loyalty
With the global economic integration and the development of competition, market competition has entered a "customer demand era." This point, both from marketing theory 4P ( product, price, place and promotion) to 4C (customers, cost, convenience and communication) of the conversion, or theory and technology of customer relationship management and the rise of wide applications, have been reflected clearly. “In order to meet customer needs, the large retail super market should enhance customer loyalty effectively, becoming an invaluable asset.” (Ian , 2010)
To enhance customer loyalty, we must understand and grasp
Introduction
In this essay, the author will explore the customer loyalty issues in organisations. In the background of global economy and the knowledge-based economy , many commercial enterprises are facing severe challenges. With the development of society and economy, the competition is becoming increasingly acute and fierce, some of large supermarket must to seek survival and development. "Customer focusing" is the inevitable choice of the large supermarket. Therefore, how to meet customer needs effectively, to enhance customer loyalty, to ensure rapid and smooth development of enterprises, becoming a hot topic of keeping supermarkets, which attracted much attention. Many domestic and foreign experts on customer loyalty research is becoming a trend, found that enhancing customer loyalty is necessary to compete, especially in the retail business, it is the only way to improving the core competitiveness, This essay we will start from the main factors of affecting customer loyalty. Then, the value of customer loyalty were analyzed and proposed an effective strategy to enhance customer loyalty. Finally, the author will show an example of development strategy of a famous supermarket in Britain.
The main factors of affecting large supermarkets customers loyalty
With the global economic integration and the development of competition, market competition has entered a "customer demand era." This point, both from marketing theory 4P ( product, price, place and promotion) to 4C (customers, cost, convenience and communication) of the conversion, or theory and technology of customer relationship management and the rise of wide applications, have been reflected clearly. “In order to meet customer needs, the large retail super market should enhance customer loyalty effectively, becoming an invaluable asset.” (Ian , 2010)
To enhance customer loyalty, we must understand and grasp