Operation and Product Life Cycle

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Operations & the Product Life Cycle

Maturity Growth Development & launch Develop or decline

Profit

Operations Management in Tourism GHT 3652
Lecturer: E. Kasuto Room: Y042 Tel: [phone]

£/volume

Loss

Product Life Cycle Implications for Operations Strategy?

Time

Roles of Operations Manager

What do Operations Managers do?

Strategic change involves re-structuring, re-engineering

Customer service criteria

Enhanced

Quality Dependability Range Maintainer - emphasises Schedule Dependability Quality Price/cost

Strategic change involves enhancing the operation’s infrastructure

Marketeer - emphasises

Innovator Quality Product/service performance Speed New prod. devel Reorganiser Quality Product/service performance Flexibility Speed

• With your partner, choose "an operation" and list the main activities the operations manager must manage.  role demands
    planning decisions coordination systems

Basic

Traditional Enhanced Operations process design

The Operations Environment

Competitive External Environment

The Economy, the Society

Staff & skills

Design & Engineering

Marketing

Suppliers

Ops:

transformation system
Purchasing & Logistics Information Systems

Customers

Finance & Accounting

Government

1

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Ops Mgt Decision Framework

Operations Strategy

1.

2.

3.

Product/operations strategy 4. Process choice choice trade-offs positioning capacity: size, timing, location  role of inventory in process     5. Infrastructure  function support  ops planning & info systems  QA & control  systems engineering  clerical procedures  wage systems  work & organisational structures

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Corporate objectives Growth Survival profit ROI other £ measures

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Winning orders Marketing in the strategy marketplace? Product/service  price markets &  quality segments  delivery speed Range + reliability Mix 